The continued demand of online education, makes IE launching a second intake in March 2011 of its renowned Global MBA. Since already 4 years, the IE Global MBA provides candidates with an extraordinary flexbility when studying their MBA program. They can continue progressing within their corporations meanwhile they connect on a daily basis to the…Details
IE Focus | By David Gracia, Professor at IE Business School
The social networking phenomenon is unstoppable, but there is still no business model capable of successfully exploiting the services these companies provide.Social networks are attracting more and more consumers´ attention. As a result, they are becoming an unbeatable opportunity for advertisers to showcase their products and services to potential consumers. However, advertisers´ and users´ interests are not always the same and social networks need to find a balance so that they can attract new users and, at the same time, capitalize on their services in an Internet culture ruled by freebies. It is a three-edged challenge: advertisers, users and the social networks themselves.
Social networks are a particularly attractive platform for advertisers. Facebook, which has just completed its sixth year, was visited by 460 million people in February, 13.3 million of them from Spain (according to figures released by Nielsen). If Facebook were a country, it would have the third-highest national population on the planet, with more than 400 million inhabitants.
The comparison between Google and Facebook is particularly interesting. On the one hand, the percentage of Internet users that use the search engine in Spain is 91%, whereas only 53% use the social network. On the other, the key factor lies in the time spent by users on the site: whereas with Google people enter, search and leave, whereas Facebook users are getting more and more involved in a growing number of activities. On average, users spend 1.45 hours a month on Google, which is very little in comparison with the 6.5 hours they spend on Facebook.Details
Madrid stands for quality of life. The capital is up two positions in the annual ranking of the 25 most liveable cities published by the British magazine Monocle, taking the tenth position. The Urban Quality of Life Index, featured each year in Monocle’s July edition, has become a world standard used to measure the urban parameters that…Details
IE Focus | By Enrique Dans, Professor at IE Business School
You may not know this, but your computer could have a secret life of its own. It may form part of a network that takes advantage of chinks in your computer’s security system to commit fraud. Such a network is called a botnet.The news of the recent arrest of three Spanish citizens responsible for the “Butterfly Network”, described as one of the largest botnets in the world, was received with great interest by Spain’s technology sector. But exactly what is a botnet and what is it used for? What is a zombie computer? What are we talking about?
A botnet, or “robot network”, is a group of computers which, after being infected by a specific person or group, remain under his or its control and can be used for fraudulent purposes. The owners of the computers are usually unaware of the infection and do not know that their machine is being used, together with many more, for some type of generally criminal purpose. The person who manages to control a botnet has many options on the table: collecting sensitive user data, launching distributed denial-of-service attacks and even ordering the computers to click on websites with advertising contracted by a third party. The possibilities are manifold: the botmaster has an army of computers ready to execute a certain command at his/her will, with the profit resulting from any fraudulent behaviour being very difficult to identify as a result of the distribution.Details