What is the first thing which comes up to your mind when you think about online MBA or online Master programs? Definitely it’s about flexibility. You’re not in a packed classroom at 8 or 9 am in the morning awaiting anxiously the professor. Will he ask for a quiz or will he ask me to…Details
June 2008 | By Yanire BraÃ±a, Director of the MET Program at IE Business School
Forget established patterns of behaviors. Innovation plays a key role in growing a business and making it profitable. But companies also have to remember to include diversity in the equation.
In an age where attracting talent and brand power are fundamental, many companies have been forced to cultivate their uniqueness, looking for new ways of developing the values and factors that enable them to do just that. Accordingly, they turn to innovation as the only way to maintain or create a new competitive edge that can be sustained over time.
The most innovative enterprises are aware that innovating is not simply creating or modifying products and services, but rather it is sometimes important to create an infrastructure of people and processes that allows them to respond to all their current and future needs.
The need to grow their business and making it profitable makes companies occasionally focus exclusively on their competitors, customers and employees, but what happens with other factors? Business reality tells us that customer retention and loyalty strategies are often designed but that they do not always include employees and often overlook an important potential market: non-customers and non-employees. Then there are the difficulties involved in learning about this particular segment, which is the result of massive demographic, economic and sociocultural change and often fails to present the kind of segmentation criteria that makes for in-depth knowledge. New technologies make it easy for enterprises to see beyond their traditional sources of advantage, but sometimes this is not enough to actually innovate or the renew competitive advantage. In order to maximize all the options, companies also need to invest in discovering the differences among their customers and employees that can take them beyond existing demand and open up the door to a new mass of customers and employees that did not exist until now.Details
All candidates who know a little bit the structure of our programs at IE Business School, noticed that IE is closed in August. First of all, our faculty needs a break – from the students, just kidding – but also we are using this break in order to renovate, recreate and update our installations. Currently,…Details
This article was published last month in the Independent, and certainly is catches your attention as it describes many undiscovered attributes of Spanish life: Food, Fashion, Architecture, Society, Cultural Heritage, Travel Destination!
Sunday night’s triumph in Vienna was a moment of pride, unity and joy for this nation â?? and a mark of how far it’s come. Elizabeth Nash reports from Madrid
Tuesday, 1 July 2008
Spain is enjoying a moment of glory. Last night’s triumphal homecoming of Euro 2008’s conquering heroes revealed everything that is good about Spaniards today, their spontaneity, their gregarious sociability, their unbridled â?? sometimes excessive â?? lust for partying.
The celebrations have shown something else: that Spain is enjoying a new confidence, a relaxed sense of national pride, a self-esteem it has rarely if ever experienced before, divested of old complexes. One of the commonest comments made by those celebrating Sunday’s victory was “I’m proud to be Spanish” and “I’ve never felt more Spanish”. And they said it without the defiance you used to hear, but naturally, with joy in their faces. They were not trying to convince you of their superiority. They were having fun.
And the reason for their new-found ease was that the old braggadocio that compensated for feeling small, dark, isolated from Europe, hopeless at languages, a failure at the game they loved, was replaced by the serene confidence they absorbed from their youthful footballers. No fake heroics, no swaggering, no assumed “Latin” passion, just the pride of a nation of small, dark blokes of humble origins who ran rings around the blond, cultured man-mountains of Europe’s mightiest footballing nation.Details
By Rafael PampillÃ³n published in IDEAS, IE Business School alumni magazine
After Vietnam, India is the world economy that will enjoy the highest growth, with a forecasted yearly average growth rate of 8.5%.
Almost everyone agrees that the country in the starring role during the first half of the 21st century is China. But no one has any doubt that the second half of the 21st century will also feature India as a protagonist. The largest populations in the world â?? for some years now both countries have been implementing reforms enabling change of their economic model, from high-intervention to market economies. These reforms have consisted of ambitious economic policy strategies that have meant greater internal deregulation, and opening to the exterior, that have produced high economic growth rates. This growth process has been accompanied by reductions in poverty levels in both China and India, although, unfortunately, social and regional inequality has increased. All this means that the governments of both countries continue to prioritize the adoption of measures for maintaining or even increasing economic growth, to raise the populationâ??s level of per capita income, and to generate a higher level of wellbeing to allow sustainable development.Economic structure
As a consequence of the economic reforms, Indiaâ??s productive structure has undergone notable changes over the last 15 years. Transformations in the production system led the services sector in 2006 to generate 55% of the GDP, industry 27%, and agriculture 18% (see table 1). Services use 27% of the working population, and also represent the sector with the highest growth rate. In the Services sector as a whole, special mention must be made of the information and communications technologies (ICT) sector which is expanding in a sustained manner and growing at a yearly rate of 25%. The success of the ICT sector in India has had a significant impact on the countryâ??s economic productivity. The arrival of the digital age, and the new workforce with a high level of education and the ability to speak English, has gradually transformed the country into an important destination for international companies looking for technological support.
IE University has reinvented university education with its new degree in architecture, one of the international universityâ??s flagship programmes for the academic year 2008-2009. The new degree is run in English and Spanish and will combine online and onsite training with internships whereby students can gain work experience in other countries and learn languages. The…Details