Rehabilitating Snow White

1572.jpgIE Focus, September 2008 | By Celia de Anca, Professor of Diversity Management at IE Business School.

Our idea of a heroine has changed since the days when princesses waited in their towers to be rescued. Todayâ??s heroine is all action, a feminine version of a masculine hero. Therein lies the mistake.

The psychologist Carl Jung argued that by eliminating any element that wasnâ??t strictly rational, the western world transferred a series of stereotypes that were deep-rooted in our primitive collective conscious to our subconscious. Thus man´s relationship with nature, the supernatural or tribal functions became part of our subconscious world, resurfacing in the form of dreams, symbols or myths (1).

Enter the classic hero with a thousand and one faces, as described by Joseph Campbell. However, all heroes share certain features that changed very little since the existence of the subconscious was first acknowledged. Indiana Jones is perhaps one of our most widely known modern-day heroes and, like his forerunners, he demonstrates courage and determination in pursuing his ideals, even if those ideals are somewhat more tangible as a result of changing times.

The heroine, meanwhile, has undergone radical change. She is no longer the princess that waits impatiently to be rescued from her tower. She is an intrepid and independent adventurer who competes with the hero in terms of courage and strength. Although it must be said that it is still the hero who usually saves her from the cliff edge or from perishing in the fire. It seems that the 21st century heroine has become something of an imitation of the male hero, but perhaps a weaker version?

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IE comes to Bangkok!

IE will be in Bangkok on September 18, 2008 participating in The MBA Tour event which is celebrated in the JW Marriott, 4 Sukhumvit Road. Alternatively you may join also the upcoming IE Insight Session on October 7, 2008 from 19:00 onwards. For more information, just watch the following slide show. IE Insight Session –…

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IE University reinvents Communication

IE University has reinvented university education with its new degree communication, one of the international universityâ??s flagship programme for the academic year 2008-2009. The new degree runs in English and Spanish and will combine online and onsite training with internships whereby students can gain work experience in other countries and learn languages. The new degree…

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IE Business School holds 4th position worldwide and 1st in Europe in the annual ranking of MBAs carried out by leading Latin American business journal America Economia. IE Business School has climbed 8 places this year to consolidate its position as one of the worldâ??s top business schools. In this yearâ??s survey Harvard headed the…

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IE participates in Australia MBA Fairs

IE will be joining the MBA & Postgrad Expo in Melbourne and Sydney. This underlines the ongoing efforts to build a truly global classroom on campus in Madrid but also virtually in our online programs. Currently, our English-speaking programs are composed by 85-90% of international students from around 75 nationalities. If you wish to join…

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