To mark the conclusion of the IE Consulting Project (IECP), sixteen International MBA students recently presented their final projects to senior management of Unilever. The IECP is the latest example of the experiential learning opportunities available at IE Business School, which provides students with real world experience in identifying and solving problems in management. “Not…Details
An interview spanning two generations: distinguished sociologist Elihu Katz in conversation with IE University Communication student Mª Gabriela Cardoza, on a lifetime of communication research and the challenges for the next generation — the interaction between old and new media and the critical situation of the sector.
Starting in May 2011, IE accepts the CAIA exams, (Chartered Alternative Investment Analyst), both Level I and Level II, as a replacement to the GMAT or GRE exam, one of the admissions requirement to IE´s Masters in Finance programs. Before that, earlier this year, IE also officially started to accept CFA Level I as a substitute for GMAT or…Details
“The Art of Seduction ― Marketing the Subconscious” will explore the history and theory of appealing emotionally to potential clients and customers, and discuss ways to do so. The seminar, hosted by Seoul Global Center, will feature a guest talk from Prof. William Davila, Associate Professor of marketing at Madrid’s IE Business School, which specializes in entrepreneurship,…Details