Follow this brief introduction into the IE Master in Sports Management from the Academic Director, Antonio Martin Antolí. This program is aimed at professional from the Sports industry or those who might enter this exciting sector where passion for sport meets business realities. Blend this 13 month program with your professional career and get engaged…Details
IE Focus | By Carmen Abril, Professor at IE Business School
Things are not often black or white, but rather tend to come in varying shades of gray. The world of white brands is no exception. They are no better or worse than other products, but they are certainly competitive.We are currently witnessing a controversial debate on white brands in Spain owing to the rapid growth they have enjoyed in recent months, where they have reached 38% of the sales of packaged large-consumption products.
As a result of this situation, which, on the other hand, is nothing new, many manufacturers, such as Danone, Nabisco and Kellogg´s, among others, have launched a massive advertising campaign to clarify certain concepts that consumers supposedly confuse regarding the manufacture of white brands in the hope that the message hampers their growth.
The importance of the issue and the controversy it has caused is worth taking a look at. First of all, we should start by giving this type of brand its correct name: if, by white brands, we understand undistinguished products based purely on their composition and ingredients and directly comparable with others, such as generic drugs, the name given to these products is incorrect.Details
Enjoy this new video about IE’s social engagement and how we include social entrepreneurship into our Master programs.
IE Focus | By Rafael Puyol, President IE University The summer is here, bringing with it a series of new hires that could send the budgets of several football clubs into meltdown – strange behavior indeed in the current economic climate.Globalisation has reached football, a sport also affected by the brain drain, the exodus of…Details
On July 9, 10 and 11 IE University, in collaboration with the Social Entrepreneurship and Education Consortium (SEEC), hosted a conference for international experts in Social Entrepreneurship in Segovia. This event, organized by IE professor Rachida Justo, was the first international workshop in Spain on Social Entrepreneurship. The conference was joined by experts from over 20…Details
there are two. A man would praise the first one after understanding her.
The other is blameworthy: and their spirit is wholly different.
For one fosters evil war and battle,
being cruel. No man loves her, but men, forced
by the will of the inmortals, pay honour to harsh Strife.
But the other was born the first from dark Night,
and the son of Cronos, who sits above and dwells in the aether, set her
in the roots of the earth: and she is much better for men.
She wakes up even the shiftless to work;
for a man grows eager to work when he sees another
rich man who hastens to plough and plant
and put his house in good order; and neighbour vies with his neighbour
as he hurries after wealth. This Strife is good for mortals
And potter is angry with potter, and craftsman with craftsman,
and beggar is jealous of beggar, and bard of bard.