Why brands are going viral

One of the most mysterious and misunderstood aspects of the entire digital revolution is WHAT MAKES ONLINE BRANDED CONTENT AND CAMPAIGNS GO VIRAL? Many IE candidates in South East Asia were lucky to join the masterclass from IE Prof Brian Hallett. Prof. Hallett is a professional photographer and film director as well as Professor in…

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IE University Executive President in Tokyo

On February 18th, Santiago Iñiguez, Executive President of IE University visited Tokyo to meet up with senior executives and IE alumni in Japan. Together, we celebrated publish of a new book, “Business despite Boarders” co-edited by Santiago and Professor Kazuo Ichijo from Hitotsubashi Business School ICS, a Japanese business school that was ranked as #1 business school…

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