IE Business School: Master in Management students win 2nd prize in Novartis Masterminds Challenge

“Does Marketing Run through your veins?” This was the slogan for this year’s Novartis Masterminds Challenge, a marketing competition sponsored by the leading farmaceutical company with the objective to search for professionals with management skills and passion to demonstrate their talent, lead and execute a marketing plan in the healthcare sector. Our Master in Management…

Details

A… telephone?

By Enrique Dans, Professor at IE Business School Many people use their mobile phone for much more than speaking, with the result that mobiles are now designed to fit well in your hands rather than against your ear. They’re no longer phones. They’re computers.I have always been particularly interested in adaptation processes where technology is…

Details

Climate Change: Reach a decision, please!

By Prof. Javier Carrillo, Professor at IE Business School The inability to reach an international agreement which would bring continuity to the current Kyoto Protocol is incomprehensible, from both an environmental and business perspective.After 12 days of intense work, last weekend saw the closure of the 15th Conference of the Parties (COP 15) of the…

Details

IE Business School launches on iTunesU

As first Spanish business School IE launched this week its content on iTunesU. It’s an exciting project and provides insights about the academic sphere for interested academics and candidates . The IE Multimedia Campus was the first step to generate this content but iTunesU facilitates to take it on the move, watching and listing to…

Details

How MBA students learn from psychology

Experimental findings and methods in the behavioral sciences are becoming increasingly important in fields like economics and finance which until the last few decades relied heavily on models of rationality that often failed to predict real world behavior. As Professor Lee Newman comments, “We can study how people should behave and how people actually behave.…

Details