The IE “Marketing Gurus”

Original published at Bangkok Post on May 4, 2010 Earlier this year, Patr Bhalakula, a talented young Thai pursuing a Master in Marketing Management degree at IE  Business School, and his team won the second prize in the Novartis Masterminds Challenge in Spain.  The challenge is a competition involving the London Business School, IESE (Instituto…

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Upcoming IE Days in Jakarta, May 17-18

Join the upcoming IE presentations and meeting possibilities with one of Europe’s leading business schools next Monday and Tuesday in Jakarta. On Monday, you can learn more about IE and our programs. On Tuesday you can join an Admissions Workshop as well as have individual profile assessments and clarify any doubts you might have related…

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Mobiles and children

IE Focus | By Enrique Dans, Professor at IE Business School

If you still think the main purpose of your mobile phone is voice transmission, and you can’t understand why younger users seem permanently obsessed with their mobile screens, then you are missing out on something.For those of us who are at a certain age, it is a challenge for the memory to put some perspective on the technological advances we see as completely normal and as an intrinsic part of our everyday life today. One of the best examples is the mobile telephone, a device that has found its way into thousands of millions of pockets of people all over the world who never leave home without it. 

One recent study in the United States shows that the average age at which children get their first mobile telephone has now fallen to 12 years. Depending on the purchasing power of these children´s families, the penetration levels in the upper-middle-class segment are higher than 87%. If we look back in time, many of us would find it hard to remember that when we were 12 years old, not only did we not have a mobile telephone, but there was also no possibility of us having one. Not only that, the vision of anyone speaking apparently on their own in a car or while walking down the street would have made us immediately think that they had some kind of mental problem. The telephone was a device connected to the wall by a cable, with two different parts joined together by a coiled cable. It had a dial (show one to today´s children… they take knowing what to do with “that” as some kind of challenge) the use of which was also strictly limited as far as we were concerned. 

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IE at the Shanghai World Expo

IE is set to take part in the Shanghai World Expo, which is expected to receive 70 million visitors between May 1 and October 31. IE will be present at the beginning and close of the Expo in Spain´s Pavilion and the Madrid Pavilion, with activities that include the presentation of the Caso España case study.…

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The future of the Chinese economy

IE Focus | By Rafael Pampillón, Professor at IE Business School

One of the major landmarks of the 20th century has been China’s spectacular awakening, but the country now faces a series of challenges that will require deep change to maintain rates of growth.The economic boom in China is one of the most important events of the 21st century. The boom has come on the back of China’s great demographic potential (with a population of 1,350 million), its high internal rate of saving and the way it has opened up to the rest of the world, turning it into the biggest exporter on the planet. 

Since 1978 the economy has been gradually freed up and prices have been progressively deregulated. There has been encouragement for foreign investments and the private ownership of businesses has been made legal. In 2001, foreign trade was deregulated when it joined the World Trade Organisation. Since then, China´s trade relations with the rest of the world have grown spectacularly.

As pointed out in a recent article by Enrique Fanjul, former trade director of the Spanish Embassy in Peking, China´s economy still has an unquestionably high level of state intervention and state businesses continue to play a key role. However, it cannot be considered as a socialist economy: most of the production takes place under private-sector conditions and products are marketed at free prices. There is a tendency towards a growing importance of private players in the economic system

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