Steven Ghoos explains us about his day during the IE International MBA. This post was first published on news.imba.ie.edu
07:45am: Alarm rings; I wake up and get into the shower. Like always, I quickly check my email for updates; last night some team members stayed up late to make the latest changes to our marketing project.
08:40am: After a quick breakfast, I’m off to school with my Indian flatmate, Syd. He tells me about what is going on in his section. But he’s in a hurry for his marketing class, as the professor “lets” people that come in late sing a song.
09:00am: After trying to catch up on some sleep 5 min before class, the first class starts: Strategy by Manuel Becerra. Today, we see a case of Pepsi; how they successfully reorganized their company to focus less on their competitors and ‘hero culture’ and more on formal processes and their customers.
10:20am: Break to take my coffee with classmates on campus – the sun is out. We chat about the Atlético game, as they won the Europe League. We watched the match with some friends in a bar in Malasaña – the more recreational area of Madrid, where things loosen up more (especially at night).Details