The post was written by Maya Helbaoui and first published on news.imba.ie.edu.
“I have a doctorate degree in Pharmacy (Pharm.D) and I am a current IMBA student with over 6 years of experience within the healthcare and media industries in the Middle East as a medical consultant, project manager and executive producer for health media projects. I am also a current member of the Wharton Global Consulting Practicum here at IE.
In general, the WGCP is a consulting project in which 10 MBA students (5 IMBA students from IE and 5 executive MBA students from Wharton, USA) work together on a real life problem – the market entry strategy for a Spanish client into the US market, keeping in mind that companies and sectors change every year.
This year’s project is about the biotechnology sector and involves 2 Spanish biotech companies that already have different products in Spanish and European markets; the goal as stated previously is to help them develop a strategy to enter the US market.
From my experience at this point, the WGCP creates a very challenging and competitive environment in which all team members have to dedicate a big chunk of their time to work on deliverables, market research, interviews with KOL’s among others in addition to the heavy workload of the IMBA here at IE.
However, it is an excellent experience based on its “hands on” nature which gives all participants the chance to work with a real client and apply all the lessons learned during their MBA.Details