Starting in May 2011, IE accepts the CAIA exams, (Chartered Alternative Investment Analyst), both Level I and Level II, as a replacement to the GMAT or GRE exam, one of the admissions requirement to IE´s Masters in Finance programs. Before that, earlier this year, IE also officially started to accept CFA Level I as a substitute for GMAT or…Details
“The Art of Seduction ― Marketing the Subconscious” will explore the history and theory of appealing emotionally to potential clients and customers, and discuss ways to do so. The seminar, hosted by Seoul Global Center, will feature a guest talk from Prof. William Davila, Associate Professor of marketing at Madrid’s IE Business School, which specializes in entrepreneurship,…Details
IE Business School and busuu.com, a European online community for learning languages, have conducted the 2011 Language Barometer survey, the world’s largest online report on the future of language learning. More than 16,000 people from over 150 different countries took part in the survey which was carried out in March 2011. 37% of the people…Details
Did you follow with envy those forums where students talked about their experience at the IE Global MBA? Their high learning outcome, the value of their networking and their skills building in working in global virtual teams? However, as you are interested merely in Finance, a MBA program does not really fit into your career…Details
London and New York remain important exchanges in global financial markets, however many exchanges located in the Asia Pacific region are gaining or have gained global recognition as major financial centres. Our intention with this scholarship is to support future financial leaders who will build a career in the Asia Pacific region, during and after…Details
By Enrique Dans, Professor at IE Business School, published on IE Focus
Social networks have the capacity to mobilize millions of people in defense of a cause, regardless of their location. The far-reaching impact of this is now starting to show.The expansion of social networks has had one extremely interesting effect: the proliferation of causes or claims capable of garnering the support of a large number of people, sometimes very quickly. When this occurs, the person promoting the cause in question cites the number of people involved as evidence of support, whereas sceptics and detractors try to downplay it by talking about of the scant value of support provided by merely using an index finger to click on a mouse.
Who should we believe? Can we consider this type of group as tangible evidence of support, the virtual equivalent of a street demonstration with banners and slogans, or does the practically zero effort required to support the cause mean it is worth very little? The social importance of this issue is growing as the number of social network users increases: Spain has the highest number of social networks users in the world (according to the latest figures, we are talking about around ten million active users on Facebook and around eight million on Tuenti). As a result, many are starting to see social networks as a kind of “trend laboratory” or a gauge for measuring the “social mood”, a kind of permanent, real-time survey on the widest possible variety of subjects.Details