The web, friction, your business and you

1528.jpgJune 2008 | By Enrique Dans, Professor at IE Business School

The web is now 15 years old, and, just like any adolescent, it has revolutionized the previous generation. Business organizations need to find new approaches to keep growing in lockstep with the continuous changes the web brings.

The web celebrates its 15th birthday. Fifteen years have passed since Tim Berners-Lee and Robert Cailliau decided, at the CERN, to change the world by making their operating source codes freely available everyone, unleashing one of the most important technological diffusion processes of our time and giving rise to one of the development platforms with the greatest potential in the history of technology. Now, after 15 years of using the web, of seeing it grow and reach adolescence, it is a good moment to consider the future: that of the web, our future and that of our business.

If anything is patently obvious, it is that after 15 years of existence the web has become one of the greatest friction-reducers ever made available to humankind. Entering a search engine such as Google, keying in anything and pressing a button produces a page of results in a fraction of a second, when, before the advent of the web, it would have taken us hours, almost certainly after a number of trips and much detailed documentation and summarizing. And, as classic economics says, friction is a very important part of business.


Leadership: the why versus the what

1524.jpgJune 2008 | By Javier Roza, Professor of HR Management at IE Business School
Management comprises much more than simply exercising the authority that goes with the position. It is about gaining the respect of a business organization, and motivating employees by winning their trust.

Business management can be considered from different standpoints. Take the most superficial and egomaniacal form, for example, that of the autocratic, insecure director (not leader) who needs and uses the power given to him by his post. He or she sees the firm as his property and employees tend to be seen as inferior beings of lesser intelligence the lower their place on the organisation chart, or people who (by default) have bad intentions which range from inaction to sabotage. The assumptions on which this view is based come from the hobbian idea of man, typical in preindustrial society and still visible in many companies.

Of course, in order to survive a company must be capable of managing the resources that allow it to give its employees and shareholders fair pay, as well as having access to investment to keep its activity competitive, all this through the satisfaction of its customers, users and consumers.

But to achieve this in the 21st century, a time of the greatest intellectual capacity in the history of the human race, we can no longer apply models based on ignorance. Today, if we treat employees as inferior beings, we will only obtain disinterest and cynicism as a response. However, if we treat all employees as intelligent beings who know what they are doing in their job and we give them the information they need to be able to take the right decisions at their level, we shall obtain at the very least greater organisational efficiency since decision and subsequent action will be taken at all levels including the lowest possible, increasing speed and adaptation to the market. We will also see greater enthusiasm and commitment, both based on respect. People are loyal to people, not to abstract entities.


Myanmar: have we again forgotten the tragedy?

1525.jpgJune 2008 | By Gayle Allard, Professor of Economic Environment at IE Business School

Cyclone Nargis has once again placed the spotlight on the brutal repression taking place in Burma. Will the world forget as quickly this time as it did after the â??Saffron revolutionâ??

Myanmar disappeared from the news headlines and our collective consciousness months ago after the brutal repression of the “saffron revolution”, a peaceful protest led by Buddhist monks to demand the end of a repressive government. On that occasion, we forgot to ask how many hundreds of unarmed demonstrators had died and when a new democratic government would arrive. Sadly, the catastrophe of the Narcis cyclone has once again put the Asian country, one of the poorest and most repressed in the region, on the front pages of all international media.

On its way through Myanmar (Burma for the country´s democrats), the cyclone has destroyed everything in its path. The houses built with cardboard walls and earth floors did not need much and the cyclone has flattened entire villages without leaving one single building standing. The almost inexistent transport network has isolated hundreds of thousands of victims. An independent international sources set the number of deaths at 100,000, with at least another one million victims left homeless. Witnesses say that endless numbers of corpses float down the rivers and that it is impossible to walk through the rice fields without stumbling over them. Food is expensive and scarce and does not reach survivors. Furthermore, there is no electricity or drinking water in the most heavily affected areas. With the passing of time, the threat of contagious diseases such as cholera and dengue fever is imminent while the dead bodies of people and animals rot in the streets.


IE Business School receives Univerhsus Awards 2008 for innovation in training

IE Business School, Sun Microsystems, and Pueblo Inglés have received awards for contributing to the development of innovative contents and tools to improve training programs. Indra, the leading IT multinational in Spain and Europe held the 1st Edition of the Univerhsus Awards for Innovation, designed to recognize the work carried out by institutions and partners…


CKGSB’s trip reflextion in IE & Spain

前两天更新了IE对长江商学院西班牙之行的文章CKGSB’s Chinese executives attending 4-day Open Program “Europe: an Inside View” @IE,今天上午Google Alert就搜到了长江对西班牙之行的文章,现摘录全文一场人文盛宴,一次心灵洗礼:2008长江商学院西班牙商务考察项目圆满结束如下

Supply Chain Management: a trip to China

下面是教授Oswaldo Lorenzo对目前全球供应链话题 (Supply Chain Management) 的一个概述。他同时也是IE商学院Executive Master in Global Supply Chains的管理项目负责人,也可以参看该项目的Blog of Executive Master in Global Supply Chains 获得更深认识。 本月11日他受西班牙驻中国商会、英国和意大利驻中国使馆的邀请,将在广州对该领域内关键公司和商务人士作此话题的讲座。此次中国行,他还应全国精神文明、物质文明典型城市,拥有目前中国最大内陆港口的江南水乡张家港市政府及保税区的盛情相邀,为当地市政官员和工业园区作供应链管理的短期培训。 概述如下:Supply Chain Management (SCM) is increasingly seen as a strategic weapon for global companies. Managers are now using the SCM approach to run their businesses based on an integrative model rather than from the perspective…


Eduardo’s interview on CCTV International

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下面为Marketing教授Eduardo Cantelli 在今年6月25日播出的央视国际频道“对话”栏目(CCTV International “Dialogue“)中关于“Sports branding and sponsorship“的访谈。在线观看请点击这里
Marketing Professor Eduardo Fernández-Cantelli talks in CCTV International, a leading English TV channel in China, about sports branding and sponsorship for 2008 Olympics in Beijing. Click here to watch the show.

IBM and IE Business School present the first Master in Service Management

IBM and IE Business School presented the first Executive Master in Service Management, which will focused on management in the services sector. The initiative is part of a scientific and technological collaboration agreement between IE and IBM to foster training and research activities and promote the use of information technologies in knowledge-based services. The signing…


CKGSB’s Chinese executives attending 4-day Open Program “Europe: an Inside View” @IE

到今年6月,IE 商学院Open Programs>与长江商学院 (CKGSB) 合作的“Europe/China: an Inside View”已经至第二年。其中关于中国的部分主要在北京,欧洲部分则是在马德里。该项目为期4天,面向所有有志进入中国,或者欧洲市场的公司高层管理人员,所有讲座、案例分析,以及当地知名企业参观都致力为学员提供客观、系统、全面的”local insights”。长江在马德里此行也受到了西班牙最权威经济报纸Expansion的报道。查看文章
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图片为学员上教授Gayle Allard关于当代西班牙和欧洲经济结构的课程。这里稍微提一下,大家如果看一下世界地图,西班牙地处亚、非、欧交界处,是非洲和亚洲进入欧洲市场的第一个兵家必争之地,其首都马德里更是因此成为经济、文化、政治活动的交流中心。另外,由于历史和语言的原因,西班牙企业的境外投资多面向拉美。有志开拓欧洲和拉美市场的企业,不妨将社会文化心理与中国社会颇为相近的西班牙作为国际扩张的第一站。
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图片为学员参观目前排名世界第四 的西班牙电信公司(Telefonica),西电未来将把目前在中国网通5%的股份增至9.9% 。
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图片为长江商学院国际金融教授梅建平给IE 的International MBA学生做”Doing Business in China”的讲座。

Rafael Pampillon: 网状区域合作有利于中、亚经济未来

教授Rafael Pampillon上海证券报撰文分析中国经济发展给亚洲经济带来的影响。点击查看文章网状区域合作有利于中、亚经济未来“ (Regional collaboration creates goodness for future of China and Asia)
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New Stars in Finance

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Game for online MBA?

IE Business School Student working on computer

The original of this article was published on June 28 by India Times

With the advent of the Internet and advancements in technology, schools have realised the importance of online education. In order to cater to working professionals, who donâ??t have the time to attend a full-time MBA programme, many schools have started offering online programmes.

Online MBA is an excellent option for working students: you can pursue an MBA and take up specialisations such as finance, marketing, international business, etc.

â??One important benefit and difference between an ordinary MBA and an online MBA is the asynchronous sessions. When you have the time, you follow the forums and appear for the exams. Also, the opportunity to review classes and discussions several times is extremely valuable. This is the only way for many managers to do an MBA, and of course valuable for participants in different time zones. The challenge is to â??virtuallyâ?? put your personality, skills and knowledge, and network across. Also you need more cross-cultural and social skills in order to succeed on the Internet; words are more apparent when written online,â? says Sara Sjogren, a Swedish student pursuing an online MBA at IE Business School.

An online MBA is mostly attractive to people with financial constraints, commitments to work or family, or the lack of access to higher education. The most obvious advantage of an online degree is the flexibility to study and learn whenever you want.

You are not time bound and can fit the online schedules in your working life. â??Again one main benefit and reason for me to choose this programme is flexibility. I work as a manager and am trying to pursue my business ideas as well. I also have domestic responsibilities. So this is the only way I can manage an MBA,â? adds Sjogren.


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