IE is a pioneer in the introduction of humanities as a core value and a core program in its business curriculum. The aim of humanities studies is to provide students with critical thinking and problem solving skills and ultimately help them to build a critical spirit and a mind of their own. The video below…Details
The post was written by Maya Helbaoui and first published on news.imba.ie.edu.
“I have a doctorate degree in Pharmacy (Pharm.D) and I am a current IMBA student with over 6 years of experience within the healthcare and media industries in the Middle East as a medical consultant, project manager and executive producer for health media projects. I am also a current member of the Wharton Global Consulting Practicum here at IE.
In general, the WGCP is a consulting project in which 10 MBA students (5 IMBA students from IE and 5 executive MBA students from Wharton, USA) work together on a real life problem – the market entry strategy for a Spanish client into the US market, keeping in mind that companies and sectors change every year.
This year’s project is about the biotechnology sector and involves 2 Spanish biotech companies that already have different products in Spanish and European markets; the goal as stated previously is to help them develop a strategy to enter the US market.
From my experience at this point, the WGCP creates a very challenging and competitive environment in which all team members have to dedicate a big chunk of their time to work on deliverables, market research, interviews with KOL’s among others in addition to the heavy workload of the IMBA here at IE.
However, it is an excellent experience based on its “hands on” nature which gives all participants the chance to work with a real client and apply all the lessons learned during their MBA.Details
Watch the following video on the benefits of IE’s blended learning methodology. IE will soon introduce even more flexibility in its blended programs, so watch out for the Global MBA+ and the Executive MBA+ launch in the next weeks
Steven Ghoos explains us about his day during the IE International MBA. This post was first published on news.imba.ie.edu
07:45am: Alarm rings; I wake up and get into the shower. Like always, I quickly check my email for updates; last night some team members stayed up late to make the latest changes to our marketing project.
08:40am: After a quick breakfast, I’m off to school with my Indian flatmate, Syd. He tells me about what is going on in his section. But he’s in a hurry for his marketing class, as the professor “lets” people that come in late sing a song.
09:00am: After trying to catch up on some sleep 5 min before class, the first class starts: Strategy by Manuel Becerra. Today, we see a case of Pepsi; how they successfully reorganized their company to focus less on their competitors and ‘hero culture’ and more on formal processes and their customers.
10:20am: Break to take my coffee with classmates on campus – the sun is out. We chat about the Atlético game, as they won the Europe League. We watched the match with some friends in a bar in Malasaña – the more recreational area of Madrid, where things loosen up more (especially at night).Details
Students of the IE University BBA program will have to get involved into a Social Impact project during their studies. See some of the examples of their initiatives and feel the impact they created.
This pilot project’s objective was to develop the digital presence of students of the Global MBA with the help of digital tools. Personal Branding also forms part of Reputation Management in the digital environment and is an important pending task for managers. About.me is a free service that allows the creation of very aesthetic one-page…Details