IE Ideas || The value of coherence

As the new president of the IE Alumni Association, Fernando Barnuevo (IMBA1985) hopes members will be proud of having belonged to IE and that they will continue as part of the institution as alumni, with a permanent vocation for learning and enterprise. From his position as managing director of the merchant bank Kleinwort Benson, he insists on an approach that is always customer-focused, where success is invariably defined accordingly.

What are the main reasons that led you to accept the presidency of the IE Alumni Association?
As you grow, you realise that you receive much more in life when you give. You receive the satisfaction of a job well done, respectful affection and, above all, the pride of putting others first. You put that vocation for service into practice in a very special way when you are at the fore of an association in which the main aim is basically to help others. For me, as a member of the banking world in which everything has a financial consideration, it is a motive of honour and happiness to be able to do something for others without expecting anything in exchange.

In the mid-term, what are the main challenges you wish to deal with?
The Association has to make sure its members are proud of having belonged to IE as students and of forming part of the institution as alumni. Ultimately, success will be measured by the capacity for creating a “pride of belonging” that nourishes a professional support network in which we all feel we are owners of IE’s success. Undoubtedly, that success or failure is everyone’s responsibility.

In an environment as competitive as the financial world, are more lessons learned from success or from failure?
The capacity for failing without falling into despair or succeeding without arrogance is an absolute triumph. The great lesson lies in that balance. One learns from the humility of undergoing both situations without forgetting who you really are. Personally, I have made many mistakes and I still have a lot to learn. 

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Supply and Demand on the go – for techie economists!

The IE Multimedia Content Development team (Learning Innovation) has launched an iPhone App for understanding and applying the Supply and Demand Model (Economics).Click here to see the app. If you are interested in downloading the app it is available on iTunes: http://bit.ly/zSrZX5 The purpose of this interactive app is to help students to understand the effects of…

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Brand Yourself!

In a fast moving world we need to always be updated about the latest technologies and trends. Lately, more and more our digital identities are taking over our physical identities, that´s why at IE we chose ¨Brand Yourself¨ as the subject for our series of Tips&Tricks around South East Asia where we talked about how…

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IE Focus || Behavioral Finance

IE Focus | By Ignacio de la Torre, Professor at IE Business School Behavioral finance has a marked short-term impact on markets, but the price of assets will always depend more on efficiency levels in the long run.Which is the riskier country in which to invest, Argentina or Spain? I will be explaining the answer…

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IE Ideas || Related to “Reality”

I don’t believe it would be an exaggeration to say that the present time is unique, unprecedented. All you have to do is read the papers to realise the importance of what is happening in our countries, and the speed at which it is happening. Our world has grown in complexity. It seems everything that is happening is inter-related, and that it is more and more difficult to find clear explanations for the circumstances that surround us.

What is happening? And above all… what is going to happen? Undoubtedly, this is the question and, as there is no convincing answer, we have chosen to isolate “things we don’t like” from “our normal life” and label them with the word “crisis”. However, I think there is widespread feeling that when this “crisis” disappears, things will not go back to the way they were. Why not? What do we suspect? It seems that these visible changes hide “something” that goes much deeper and that is going to affect the way we relate to reality in the immediate future.

For centuries, we have perceived “reality” as an objective entity, independent from us, in which the human being appeared to be confined. Our limits were configured by a context that was seen to be hostile and resistant. Man defined himself in “contrast” to the reality around him, and his capacity for action was reduced to mere “reaction” to it, either through “resistance” or “adaptation”. Whatever the case, this turned him into the victim and, as such, he paradoxically contributed to re-nourishing the paradigm. The very term “contrast” suggests “something” or “someone” we can oppose and that points to a “dialectical” focus in our interrelation with reality.

Although it remains very present, this way of relating to reality fell apart in the 20th century, which was undoubtedly the largest burial ground for beliefs in the history of our civilisation.

Perhaps that is why a new form of relationship between the human being and reality has gradually appeared: that in which we no longer feel defined by it insofar as we assume that what we refer to as reality is only our interpretation of it. Thus, we abandon the dialectical viewpoint and accept that there are other interpretations of reality that are as legitimate as ours.

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How is it to start a new life?

Starting university marks a new chapter of your life. And the new chapter brings a lot of challenges along with it – far away from home, the first real separation from your family, a much more self-driven learning experience and for most of the IE University students a new cultural environment. Learn from freshman students…

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