Fiat Stilo is a multimedia case study that has been designed to show the analysis that should be followed for positioning a new company product. In the case there are two opposing positions: the marketing department point of view and that of the sales department. Before the preparation of the case, the professor divides the…Details
IE Focus | By Rafael Puyol, President IE University
The crisis has affected every level of society, but particularly immigrants. Madrid’s immigrants are faring better than most, however, evidencing that the capital is still an attractive destination for the immigrant population.
The report on the foreign population registered on the Comunidad de Madrid census on 1 January 2009 is very recent and is one of the first documents to show the impact of the crisis on immigration.
Every intuitive guess and forecast for the situation of the foreign population is confirmed in the report, but it applies in Madrid less severely than in other parts of Spain.
The base figures for the analysis are very clear. The first is the slowing-down of growth and, to a certain extent, the absolute reduction of immigrants if the count includes only the last few months. But it is a quasi-symbolic reversal as there are only 159 immigrants less than last October. It is true that the number has fallen and that some have gone, which means that the year-on-year growth is down on other periods. However, consideration must be given to the fact that many foreigners are no longer considered as such because they have been awarded Spanish nationality. Madrid is also unique in this respect, since it accounts for one third of Spain’s nationalisation processes.Details
Without innovation, all institutions become irrelevant. In the IE spirit of innovation, IE University decided to create the Junior International Advisory Board. Universities do not exist for the benefit of its educators and fellow institutions; universities belong to the people, they belong to society, and but above all they belong to students. We not only…Details
Here, I will focus on the latter. Indeed, the so-called eco-industry is becoming the green hope for many governments. Indeed, there are indicators that point to optimism in the clean technologies sector. According to a recent report published by the Cleantech Group, investments in risk capital totalled US$8400 million in this sector in 2008 for the economies of North America, Europe, China and India. This result is a record in the sector and 38% up on the figure for 2007. It was tarnished only slightly in the last quarter of 2008, which was 4% down on the same quarter for the previous year, albeit on a notably worse economic scenario. The most outstanding technologies are solar (40%), biofuels (11%), transport (9.5%) and wind energy (6.0%). If world investment in renewable energies reaches the figure of US$630,000 million between now and the year 2030, the International Labour Organisation estimates that the sector could create twenty million new jobs.
IE Higher Education and King Abdulaziz University sign agreement to launch a Center for Islamic Economics and Finance
IE Higher Education and King Abdulaziz University (Saudi Arabia) have signed an agreement to jointly create a Centre for Islamic Economics and Finance at IE Business School. The agreement was signed on March 31 during the visit to IE of the Saudi Arabian Minister of Higher Education, HE Khaled Al Anqari. Based on the principles…Details
OBJECTIVES: Aimed at alumni who are interested in expanding their international vision and understanding, with a regional perspective, as well as gaining insight into the relationship and impact of multicultural communities. This course mainly aims at alumni who are interested in one of the world’s fastest growing economies and in learning more about its trade…Details
The global economic downturn, and efforts to reverse it, will probably make China an even stronger economic competitor than it was before the crisis. The global economic downturn, and efforts to reverse it, will probably make China an even stronger economic competitor than it was before the crisis. China, the world’s third-largest economy behind the…Details
Professor Raúl Respaldiza and the students of the Master in Sports Management visit one of the world’s best known sporting venues. During the first face-to-face period in February 2009 in Madrid, the students of the Master in Sports Management and Professor Raúl Respaldiza had the opportunity of visiting the Santiago Bernabeu stadium. As part of…Details
Just some weeks ago the Financial Aid Office started his own blog to keep you even more updated on your finance options of our Bachelor and Master programs. The idea is to inform you about the latest additions to scholarships and other financial aid options. Also you can learn about recurring questions which they feel…Details
A team of students from IE Business School’s Master in Finance have won 1st prize in the 4th edition of the CFA Institute’s Global Investment Research Challenge organized in Spain in collaboration with Bolsas y Mercados Españoles and Spanish business daily El Economista. The members of the winning team were Jonas Aita (Germany), Sebastian Mentzen…Details
According to José María O’Kean, Professor of Economic Environment at IE Business School, “there are elements in Spain that can help mitigate the immediate crisis, such as tourism and, to a certain extent, exports, but the model is still one of low-level productivity”. Indeed, as far as the present situation is concerned, replacing the construction sector with the tourist sector and support from exports is logical, but maintaining such a low-productivity model means not only failing to improve our business sector’s competitiveness, but also increasing the difference with those who, in this environment of change, are doing just that. Consequently, only the businesses that successfully assume the change required for improving their productivity will successfully overcome the crisis and come out strengthened at a time when, more than ever, it is essential to reduce costs on the value chain.Details
IE Focus March 2009 | By Manuel Alonso, Professor at IE Business School
Let’s face it, the customer is always right, and this long-standing truth is growing truer by the day thanks to new technologies. Traditional marketing doesn’t work anymore.
The main effect of the exponential technological development of marketing in recent years has been the increase in consumer power in commercial relations. We have to accept the situation: the consumer is in command. He is no longer an isolated person bombarded by commercial strategies that lead him to take purchasing decisions. He has his own opinion, which he can say very easily through digital channels, directing it not only at advertisers, but also at other consumers, over whom he has huge influence. It is very easy to gather from this statement that usual advertising has abandoned the traditional unidirectional format to become not bidirectional between brand and customer, but rather multidirectional, where customers exchange information with each other.
Bearing in mind this situation, it comes as no surprise that the 2007 New Year cover Time magazine always dedicates to the person it considers as being most important in the previous three-hundred-and-sixty-five days was dedicated to you, and me, and each and every one of us, since we are at the helm of the new information era in which the consumer has become the prosumer: he has unlimited options for choosing products, for comparing them, for hearing other buyers´ opinions, for influencing manufacturers and advertisers… And all that power is making him more difficult to reach using the staler advertising formats, especially in the cold, corporate tone.Details
Please note that our next virtual session will take place on Tuesday 24th March, at 18.00 hrs (GMT+1), where you will be able to get to know our University and discover the content and structure of our degree courses: • Bachelor in Architecture (taught in English or Spanish) • Bachelor in Art History (taught in…Details