Marketing rocks… It rules the world!

In an upcoming talk about “How to create successful brands” (Singapore, April 17, 19.00, register here) Prof. Dr. Martin Boehm will reveal the strategic role that brands play in driving business growth and profitability and why have brands become key assets in organizations. In a highly competitive and saturated market environment, building strong brands has become…

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The flow of management

There are certain people you meet in life that make you feel you could tell them anything. I call them “Divan People” because it’s as if there were an irresistible force pulling you towards them and causing you to talk as freely as if you were on a psychologist’s Couch. This is the case of Juan…

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Visionizing Architecture

Get a life vision on architecture from three acknowledged architects within a short period of time, is a rare happening. The students of the IE Master in Architectural Management & Design can enjoy those insights on a regular basis. The Architect’s Backstage lecture series will enrich the students experience through direct exposure to leaders of top architecture…

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