Where business and politics meet – an interview on strategy

Strategy is an essential ingredient of business success. But a number of scholars now assert that strategic planning is, in most cases, incomplete. David Bach, Strategy Professor at IE, is one of them. He believes that companies need to give equal weight to how they are managing relationships with governments, regulators, non-government organizations (NGOs), the media and society at large. Bach has been researching nonmarket strategy for a number of years and teaches a required course on the subject at IE. Bach grew up in Germany, studied in the US and has worked with McKinsey and the Global Business Network as well as with Political Intelligence, an international lobbying consulting firm. In this interview, Bach tells how he came to believe that nonmarket strategy is essential for future corporate success.

David, you are one of a handful of people in the world studying nonmarket strategy.Why does this field interest you?
I see it as a very under-studied field. More than that, people in both academe and business seem to determine competitive advantage as a function of market matters per se â?? products, customers, market share and the like. But a number of us around the world are trying to elevate the importance of nonmarket strategy. Increasingly competitive advantage can be built or lost outside of markets. That means there are huge opportunities for companies here but also immense dangers to anyone focused purely on the market side.

Anyone?
A firm not only maintains relationships with its customers, suppliers and competitors (what we can refer to collectively as the â??market environmentâ?) but also maintains relationships with governments, regulators, non-government organizations (NGOs), the media and society at large â?? whether it wants to or not. So, yes, anyone can be affected by nonmarket forces and in very consequential ways.

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Seize the Day

Santiago Iniguez 在IMBA 2008开学典礼上的几个POINTS,或许可以让你从另一个角度了解IE。 • You know nothing 你一无所知 • Everything changes 事情总在变化 • Preparing global leaders 我们培养全球化的商业领袖 • Quote from William Butler Yeats “Education is not the filling of a pail, but the lighting of a fire” • Quote from poem by Horace “Carpe diem” Carpe diem一词源自荷马《奥德赛》中的一首拉丁文诗,英文翻译成seize the day,跟我们汉语“一寸光阴一寸金”类似的意思。 英文版诗句如下。 Leuconoe, don’t ask —…

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IE商学院国际交流长官11月25日至12月4日来华与中国学生面谈

William Davila的此次中国行程主要安排在上海,北京,深圳,香港。除了常规性地介绍IE商学院的课程,录取,奖学金情况以外,更多是想借这个机会与中国学生近距离谈话。所以如果你刚好正在考虑通过读MBA,EMBA,或者任何一个商业管理课程来提升自己的职业发展道路,可以参看Chase Dream IE MBA, Master, LL.M.- Insight Session,参加我们11月25日至12月4日在上述四个城市的活动。
以下是IE商学院今年在各国际媒体的排名。Looks really good, isn’t it!
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MBA 世界第11位
EMBA 世界第5位
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MBA 世界第9位
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MBA 世界第4位