Get the insights into the IE Campus Life

It is difficult to get a sense on how students spend their non-lecture time at IE. For potential candidate this piece of information however is important as a Master degree in a foreign country should not just only be about academics and learning. Immersing into culture, learning Spanish and build up the personal and professional…

Details

Leadership and Tango

In this video IE Business School leadership professor Margarita Mayo uses tango dancing as a metaphor to speak about leadership. She draws an interesting comparison between the two from the perspective of the dancer’s role in tango. The origin of the word tango has always intrigued me. There are many theories about its roots. One…

Details

Marketing rocks… It rules the world!

In an upcoming talk about “How to create successful brands” (Singapore, April 17, 19.00, register here) Prof. Dr. Martin Boehm will reveal the strategic role that brands play in driving business growth and profitability and why have brands become key assets in organizations. In a highly competitive and saturated market environment, building strong brands has become…

Details

The flow of management

There are certain people you meet in life that make you feel you could tell them anything. I call them “Divan People” because it’s as if there were an irresistible force pulling you towards them and causing you to talk as freely as if you were on a psychologist’s Couch. This is the case of Juan…

Details

Visionizing Architecture

Get a life vision on architecture from three acknowledged architects within a short period of time, is a rare happening. The students of the IE Master in Architectural Management & Design can enjoy those insights on a regular basis. The Architect’s Backstage lecture series will enrich the students experience through direct exposure to leaders of top architecture…

Details