The MBA is about inspiration and electricity!

Some of IE Business School’s most outstanding alumni are working in Asia, and this week Joël McConnell, IE’s Director of International Development for Asia Pacific, caught up with Germano Rollero: an International MBA graduate based in Beijing who is currently working for one of China’s major civilian aviation companies. JM: What brought you to China,…

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From Asia to Africa?

Some African countries are among the fastest growing countries in the world. It is no wonder that many Asian businesses are looking into investment opportunities and some IE graduates from Asia are doing the same. The IE Africa Club organized recently the first IE Africa Day to inform interested students at IE about investment and…

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Leaders in innovation: the battle between Samsung and Apple

IE Focus | By Ricardo Perez, Professor at IE Business School

Only a couple of years ago Apple was the indisputable leader in consumer electronics, but it hasn’t kept up the momentum and now Samsung has it in its sights.

Just two years ago Apple was the undisputed leader in innovation in consumer electronics. Its telephone was unparalleled in features and applications ecosystem. The iPad was sweeping the decks in sales worldwide and it made us learn to work and play in ways that we never imagined, while its competitors tried to copy its products as fast as they could. But the latest products launched by Apple have lost a little of their wow factor. They are merely reinterpretations in different sizes with better features than their previous versions.

Samsung is in total counterphase. After many years of trying to reach Apple’s levels of functionality and ecosystem, it would appear that it is now managing to close the gap. Its telephones are selling at the same price, the company is experimenting with different form factors and they have at least the same technological and software capacities as Apple’s phones. Obviously the war that is being unleashed is not just one of company against company, like Nokia and Motorola years ago, for example. Today these companies are competing in three major fields: technology, ecosystem and integration.

In the field of technology, namely what handsets are able to do, the two firms are very different. Apple has never tried to be the most innovative in this respect. It doesn’t develop its own technology which means it depends on advances made by its suppliers. Its strength in the market is what now keeps it ahead of the rest. Samsung also produces screens and the chips that make telephones work. It invests thousands of millions in research in these areas. It uses these advances for its other electronic divisions, including televisions. That’s where Samsung’s advantage lies.

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38 Flowers

Contrary to what you might think, this video isn’t about hippies with flowers in their hair, but rather a different type of flower power in the form of Bach flower therapy, explained to us here by microfinance marketing professor Maria Lopez-Escorial. Prof. Lopez-Escorial is committed to making this world a better place. In order to achieve this…

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No easy feat, but it’s done!

When the IE Brown Executive MBA March 2012 intake began we interviewed a few of the participants to understand why they chose the program and what they expected to get out of the experience.  Gregorie Perez, Executive Director at Gifts and Graces in Manila, was one of the participants we interviewed (see the original interview here). …

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The Cook

One of my all-time favorite films is The Cook, The Thief, His Wife, and Her Lover by Peter Greenaway. It’s a great story and the cinematography is excellent. I would’ve loved to have been able to render my own small homage to this film, but unfortunately there are no thieves I can think of around here…

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