The Other Side | By Felix Valdivieso, Director of Communication, IE Business School Marketing Prof. Martin Boehm is not a market dog himself, but he loves hot dogs. In this video he explains how the market works while enjoying a hot dog in New York. Playing a sort of devil’s advocate, he proposes that we stop…Details
IE Focus | By Enrique Dans, Professor at IE Business School
Google bought Motorola for 12.5 billion dollars, invested in it to make it competitive and then sold it for 2.91 million, keeping its patent portfolio. A tale of success or failure?
Google has sold its Motorola mobile phone business to Lenovo for 2.91 billion dollars, thereby demonstrating that hardware, although it plays a crucial role in strategy development, is seen by the company as being a factor that is somewhere between marginal and accidental.
Google’s acquisition of Motorola was one of the biggest surprises of the summer of 2011. Google paid 12.5 billion for a legendary manufacturer that had come down in the world, but which had a massive portfolio of patents that could be fundamental in navigating the complex scenario of litigations the company was thinking of launching at the time.
Moreover, the acquisition posed a problem. If Google’s strategy with Android was to make itself attractive to all Smartphone producers, how would said producers feel about the fact that the company that was selling them something as vital as an operating system would also be competing against them through its own newly acquired handset manufacturer? Becoming a mobile phone manufacturer was a dangerously incoherent move by Google.Details
University is about academics, studying, reading, writing… but can it be fun at the same time? Check out the Student Life blog from IE University. You will quickly see that there is so much more out there than just the classroom. Besides, being able to reach out to more than 80 nationalities studying on campus…Details
Knowing IE Business School, you realize quickly that you will study in a truly diverse environment. With 80% of international students with 55 different nationalities in the classroom, the IE Master in Management is probably one of the most international programs. But did you know as well that in this year intake you will find…Details