In times like the present the great temptation is to cut back budgets, and marketing is often the first to suffer. It is vulnerable because of the search for fast results or survival and because it is assumed that reducing marketing efforts does not have any short-term effect. The current climate requires the consideration of a number of priorities to avoid missing out on opportunities or committing irreversible errors and accepting that Lady Luck smiles on the decisive in times of crisis.
VERY INTERESTING ARTICLE BY FINANCIAL TIMES. Call me mad but this crisis is good for China. It is also good for China’s role and responsibilities in the world. Yesterday, we upgraded our gross domestic product forecasts for China for 2009 and 2010; we are now looking for 8.3 and 10.9 per cent, respectively, up from…Details
Fiat Stilo is a multimedia case study that has been designed to show the analysis that should be followed for positioning a new company product. In the case there are two opposing positions: the marketing department point of view and that of the sales department. Before the preparation of the case, the professor divides the…Details
IE Focus | By Rafael Puyol, President IE University
The crisis has affected every level of society, but particularly immigrants. Madrid’s immigrants are faring better than most, however, evidencing that the capital is still an attractive destination for the immigrant population.
The report on the foreign population registered on the Comunidad de Madrid census on 1 January 2009 is very recent and is one of the first documents to show the impact of the crisis on immigration.
Every intuitive guess and forecast for the situation of the foreign population is confirmed in the report, but it applies in Madrid less severely than in other parts of Spain.
The base figures for the analysis are very clear. The first is the slowing-down of growth and, to a certain extent, the absolute reduction of immigrants if the count includes only the last few months. But it is a quasi-symbolic reversal as there are only 159 immigrants less than last October. It is true that the number has fallen and that some have gone, which means that the year-on-year growth is down on other periods. However, consideration must be given to the fact that many foreigners are no longer considered as such because they have been awarded Spanish nationality. Madrid is also unique in this respect, since it accounts for one third of Spain’s nationalisation processes.Details