Follow this brief introduction into the IE Master in Sports Management from the Academic Director, Antonio Martin Antolí. This program is aimed at professional from the Sports industry or those who might enter this exciting sector where passion for sport meets business realities. Blend this 13 month program with your professional career and get engaged…Details
IE Focus | By Carmen Abril, Professor at IE Business School
Things are not often black or white, but rather tend to come in varying shades of gray. The world of white brands is no exception. They are no better or worse than other products, but they are certainly competitive.We are currently witnessing a controversial debate on white brands in Spain owing to the rapid growth they have enjoyed in recent months, where they have reached 38% of the sales of packaged large-consumption products.
As a result of this situation, which, on the other hand, is nothing new, many manufacturers, such as Danone, Nabisco and Kellogg´s, among others, have launched a massive advertising campaign to clarify certain concepts that consumers supposedly confuse regarding the manufacture of white brands in the hope that the message hampers their growth.
The importance of the issue and the controversy it has caused is worth taking a look at. First of all, we should start by giving this type of brand its correct name: if, by white brands, we understand undistinguished products based purely on their composition and ingredients and directly comparable with others, such as generic drugs, the name given to these products is incorrect.Details
Enjoy this new video about IE’s social engagement and how we include social entrepreneurship into our Master programs.
IE Focus | By Rafael Puyol, President IE University The summer is here, bringing with it a series of new hires that could send the budgets of several football clubs into meltdown – strange behavior indeed in the current economic climate.Globalisation has reached football, a sport also affected by the brain drain, the exodus of…Details