L’ Oréal e-Strat Challenge Episode:为亚洲和中国叫好

今年MBA组的第一名和第二名分别是来自台湾和马来西亚的团队,第三名是来自巴西的团队。我们IE则是因为0.01分的差距没有进入前3名。
老实说,我本人对于前两周刚刚结束的“欧莱雅全球在线商业策略竞赛“的最后结果很是有些诧异,然后是喜悦和振奋。之所以差异是因为名列前矛的团队并非来自通常我们所认为的发达国家的商学院;喜悦是因为看到亚洲团队的崛起;更是因为看到华裔学生在这些TOP团队占了相当一部分比例而振奋(我们IE团队是代表西班牙进入最后决赛的唯一团队,但是成员却是我们江西的Vera和另外2个印度的男生,晕!)。
最后申明:绝对不是宣扬什么民族情绪啊,想想今年藏独同志们的民族情绪带来的后果实在“很滥很暴力”,懒得评论,留待历史去检验了。
照片为IE商学院2008国际MBA中国女生 Vera和她的另外两名队友
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大家来听听China Office Alic 的中文:)

这个视频是我们IE第一次在中国观众前露脸:)也是目前为止在国内顶尖portal露脸的第一家西方商学院!
当然这个访谈在形式上还有很多可以提高的地方,比如那个麦克就非常distracting等等。但是Alic说得特别好的两点是:
1)强调了IE是一所位于马德里的国际化的商学院。
因为西班牙的缘故,包括我自己在内的很多非欧美学生总觉得西班牙经济一般,自然就不会有什么好的商学院了。跟我们近十年来相对较高的国际排名相对比,实在很为IE叫屈。
2)强调了IE是一所由entrepreneur创立的,以entrepreneurship课程和培育entrepreneurial spirit见长的商学院。

Albert Krisskoy, Director of IE Business Schoolâ??s China Office, talks in CHINESE to leading Chinese portal â??Sinaâ? about the IEâ??s highly international environment and special focus on entrepreneurship.   Albert is alumni from the IE International Executive MBA and also explains about the innovative IE online approach he experienced personally during the 13 month of…

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Adapt or perish

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April 2008 | By Javier Carrillo, Professor and Executive Director of the Centre for Eco-Intelligent Management at IE Business School

Renewable energies are revolutionizing the world energy scenario, bringing excellent business opportunities in Latin America, Asia and the US.

It is estimated that world investment in renewable energies broke through the $100,000 million ceiling in 2007, up 40% on the previous year. This trend promises consolidation in the context of unstoppable rises in oil prices and intense efforts to develop renewable energies by the industrialised nations committed to reducing their CO2 emissions.

The growth in turnover is being accompanied by a no less dynamic transformation of the structure of the sector, which is witnessing a progressive concentration of the ownership of once-independent companies in the hands of large multinationals. A growing number of participants in the renewable energy industry are also promoting the search for new opportunities in emerging markets and technologies. Special mention must be made of the Asian and Latin American markets as far as wind energy and biofuels are concerned. Outside the emerging countries, the United States market is also highly attractive, with a stable legislative framework that is becoming increasingly committed to renewable energies and offers an abundance of federal tax incentives for its development.

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Spain's global companies

Original published by Forbes, http://www.forbes.com/forbes2000. One world; one gigantic marketplace. This year, 60 countries have global 2000 entries vs. 51 in our inaugural list in 2004. The Forbes global 2000 are public companies with the top composite scores based on their rankings for sales, profits, assets and market value. Our justification for using a composite…

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