On behalf of the entire IE Community – Professors, Staff, students and alumni – we wish you a good start into the Year of the Tiger!
By Fernando Fernandez, Professor at IE Business School As the decline of macroeconomic indicators finally starts to ease, some can now see light at the end of a tunnel. But we are not out of the woods yet.January has not brought much new information or many original comments. Except, perhaps, the fact that the international…Details
“Does Marketing Run through your veins?” This was the slogan for this year’s Novartis Masterminds Challenge, a marketing competition sponsored by the leading farmaceutical company with the objective to search for professionals with management skills and passion to demonstrate their talent, lead and execute a marketing plan in the healthcare sector. Our Master in Management…Details
By Enrique Dans, Professor at IE Business School Many people use their mobile phone for much more than speaking, with the result that mobiles are now designed to fit well in your hands rather than against your ear. They’re no longer phones. They’re computers.I have always been particularly interested in adaptation processes where technology is…Details