PwC/IE Public Sector Center underscores the role of innovation in a sustainable economy

The PwC/IE Public Center presented ‘Towards a sustainable economy’, a report focused on the role of innovation in promoting a sustainable economy, environment and social well-being. The report was authored by IE Business School professors Javier Carrillo and Totti Könnölä, and Pablo del Río of CSIC, an included a prologue by Jordi Sevilla, senior advisor…

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IE one of runners-up in Cerebration 2010

Having beaten almost 500 teams to make it to the last 6 of Cerebration 2010, one of the world’s largest business plan competitions, the IE team had to settle for a position as runner-up having been beaten by Rottman of Toronto who were also presenting a strategy plan for Vestas. The students, Mark Peinhopf, Matteo…

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Spanish Real Estate – Promotors of the crisis

IE Focus | By Barbara Huerta, Professor at IE Business School

Real estate promoters have been largely responsible for the crisis that has affected their sector so badly, and now they are finding out exactly where their business plans went wrong.´Own less to owe less´. With these words, Rafael Santamaria, CEO of Reyal Urbis, summed up his new business strategy at the end of 2008. The liquidity shortage and extremely high debt payment commitments meant that all real estate companies in the country had to let go of their assets. But how did this change in fortune come about in a sector that was heavily in debt only two years before taking on ambitious corporate projects? With a view to answering this question, I did a research project that led to my writing the book Promotores de la Crisis (Promoters of the Crisis) (Lid). In the book, I analyse the impact of the international financial crisis on the financial system and real Spanish economy and its impact on leading Spanish real estate businesses. 

When did they start to blow air into the real estate bubble and why? Everything began with a positive macroeconomic environment, low interest rates and consumers who wanted to consume. But could such an illusion ever have been maintained indefinitely? We would soon see that it couldn´t. Those responsible for the monetary policy, albeit somewhat late, took measures to prevent overinflation by upping the interest rates. What would happen when the higher rates translated into an increase in the financial burden on homes and enterprise? The highest rates reduced the amount of income available to families. In addition, from mid-2007, families that were overwhelmed by the credit crisis started to encounter difficulties in obtaining mortgage loans and consumer credit. Liquidity was short, prices were still high, there was a general lack of confidence and the outlook for the deceleration of the construction and real estate sector was less than optimistic. 2008 confirmed expectations: the situation was getting worse.

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