The IE Telecom Club, an initiative of students of the Master programs at IE Business School, will organize an upcoming conference on Yahoo! and its mobile strategy on June 3, 2008. Alejandro Romero, currently Director of Strategic Relationships at Yahoo! Iberia will introduce Yahoo’s view of the mobile world now, their positioning as well as…Details
William Davila, Director of International Development Asia-Pacific Countries, gives an overview of IE management programs with a marked emphasis on meeting market needs, building global networks and the cross-cultural people management skills acquired during the IE learning experience. Duration 6:03 Minutes.
IE Business School is organizing another Case Study Presentation in Singapore. You can actively participate debating about the general management case â??The Challenge of the Spanish Challenge in the AmericaÂ´s Cupâ?. The Americaâ??s Cup is the most prestigious sailing competition worldwide which took place last year in Valencia, Spain. The case is about the Spanish…Details
Companies that adopt a modelling strategy to anticipate, identify and satisfy customersâ?? requirements will not only obtain basic competitive advantages over companies that do not, they will end up pushing them out of the market.
My theory goes like this: companies that adopt a modelling strategy to anticipate, identify and satisfy customersâ?? requirements will not only obtain basic competitive advantages over companies that do not, they will actually push them out of the market.
The modelling strategy is not just another strategy in a repertoire of feasible options, but rather a controlling strategy. This dominance is due to two coordinates. Firstly, given a certain set of activities, the use of models produces optimum combinations and is therefore the most effective way of organizing said set of activities.
Secondly, companies equipped with this strategy are more innovative and reduce the costs associated with misguided innovations. In short, operational and economic efficiency, early diagnosis of market, customer and policy trends, and innovative drive constitute the three key factors that turn a modelling strategy into a controlling strategy.Details
The IE Business School and Iberia Airlines have signed a framework cooperation agreement under which the management school will include in its curriculum a study of the â??Iberia caseâ? as an example of a company that successfully anticipated and adapted to major changes in its industry. The successful manner in which the Spanish flag-carrier, formerly…Details