Marketing rocks… It rules the world!

In an upcoming talk about “How to create successful brands” (Singapore, April 17, 19.00, register here) Prof. Dr. Martin Boehm will reveal the¬†strategic role that brands play in driving business growth and profitability and why have brands become key assets in organizations. In a highly competitive and saturated market environment, building strong brands has become…

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Do you want to be an Entrepreneur?

Do you know what makes a successful entrepreneur? Would you be surprised to learn how the majority of us who never become entrepreneurs can adopt the entrepreneurial mindset to make our company jobs more innovative and creative? The world is much less predictable than it has ever been and it takes thinking like an entrepreneur…

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