Wabi Sabi and Luxury

There’s a Japanese proverb that says that the person who makes poor quality goods is worse than a thief, because he makes things that neither last nor provide true satisfaction, while a thief at least redistributes wealth in society. Well, when it comes to quality Prof. María Eugenia Girón knows everything there is to know. Here she…

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China, India and Japan: Global Economic Drivers

IE Business School and Casa Asia are organizing this conference to discuss the concerns that Asian companies have in Europe and vice versa, in order to show the full potential, from the business point of view, of relationships with three of the major Asian countries: China, India and Japan.

Every time we have more and more evidence that Asia will be the center of global economic growth over the coming decades, due to the enormous strength of the Asian economies. In Europe, Asia is perceived as a great opportunity for its high growth rates, demographic factors, infrastructure needs and rising middle classes. In Asia, Europe is perceived as a market with high rates of consumption that is valued technological capacity of their firms, the relevance of their brands and the degree of excellence shown in the design of certain products. 

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