Why brands are going viral

One of the most mysterious and misunderstood aspects of the entire digital revolution is WHAT MAKES ONLINE BRANDED CONTENT AND CAMPAIGNS GO VIRAL? Many IE candidates in South East Asia were lucky to join the masterclass from IE Prof Brian Hallett. Prof. Hallett is a professional photographer and film director as well as Professor in…

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Marketing rocks… It rules the world!

In an upcoming talk about “How to create successful brands” (Singapore, April 17, 19.00, register here) Prof. Dr. Martin Boehm will reveal the¬†strategic role that brands play in driving business growth and profitability and why have brands become key assets in organizations. In a highly competitive and saturated market environment, building strong brands has become…

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