This pilot project’s objective was to develop the digital presence of students of the Global MBA with the help of digital tools. Personal Branding also forms part of Reputation Management in the digital environment and is an important pending task for managers. About.me is a free service that allows the creation of very aesthetic one-page…Details
With a continuously growing impact of social media in our personal and professional life’s, there is no way back NOT to think about building and orchestrating your digital identity. In the upcoming seminar series in South East Asia (dates below), we will highlight certain social media and the way you should use them in your…Details
IE Impact Weekend is back and once more sets out to share ideas and develop socially responsible business plans by bringing together students from IE Business School with social entrepreneurs from across Spain. The main goal: to reach impact! Created by IE Business School and IE Venture Lab, along with strategic partners such as the IE Net Impact Club and iWeekend, the Impact Weekend experience…Details
Hi Prateek, thank you for taking the time to share some insights about your IE experience. Please tell us a little bit about yourself before we get started!
Well, my name is Prateek Rathore. I am from India and I am 24 years old. Currently, I am finishing the second core period of the Master in Management Program here at IE. I am a computer science engineer and did my undergraduate studies at IIT Delhi, considered one of the best engineering colleges in India. Before coming to IE, I also worked at the Royal Bank of Scotland for over a year. I like to travel; have travelled across 16 countries in Europe and a lot in India as well, and I’ve also choreographed dance teams at various national-level competitions.
Thanks Prateek! And now a question that might be interesting to prospective students; why did you choose IE as your center of excellence?
First of all, it is not a secret that IE is one of the best schools in the world that offers a master program in international management. Besides, I am a firm believer that in management studies, one learns more from one’s classmates than from the professors, and given that diversity is one of IE’s core values, it made my decision to apply to IE fairly easy. In addition, as I am very interested in technology, IE is one of the only schools to my knowledge that offers a specialization in Digital Business which I am about to start in a few days. And last but not least, I applied to IE because of the Venture Lab and the overall entrepreneurial spirit it instills in the students here.
Perfect! Prateek, but what about your actual IE experience? Now that you have completed two of the three core periods, what are the things that stand out during this time?
The one thing that immediately comes to my mind has to do with how classes are being taught here at IE. The case methodology really makes the classes more interesting and interactive while giving one a great variety of practical as well as theoretical knowledge about different sectors in the market. Another thing that stands out is the competition between classmates. Everybody and when I say everybody I mean everybody, is competitive at IE. However, it is a healthy competition because people really grow together, learn from each other and many times help each other with problems. One more reason to do so may be the high workload here, as you simply cannot complete all the tasks by yourself. And this brings me to my next point. Over the last two periods, I really learned how to manage my time and prioritize the things that I had to do. IE offers you many extracurricular activities, such as speeches, workshops, weekly meetings etc.; thus, you really have to learn how to manage your time well if you want to grab as much as you can on the way. And, I think I don’t have to tell you about the Madrid night life; it’s amazing. But I guess the most important thing is truly the diversity in class, on campus and even in Madrid. You can get so many different view points on a topic that you feel like you grow with every class discussion while your global network keeps increasing day in and day out.
We all hear this word at least a few times during the day. It’s a short one, starts with “c” and ends in “risis.” It’s a word that has the power to change the world and can be found throughout history. This time, everything started with the collapse of the debt crises in the US,…Details
In response to the slow job market and heightened interested in strategic career planning, IE Business School sponsored a special lecture for AIESEC Korea (an international collegiate leadership group) and the Seoul business community titled “The Future of the Job Market: What HR Managers Want, What Job Hunters Need to Know” last Tuesday, March 20th…Details
Following a session on the admissions process at IE Business School in Singapore, here is a presentation which details the steps to take to gain admission to IE.
Since yesterday to March 30th 2012, IE University’s Junior Advisory Board will hold its fourth annual meeting. Founded in 2009, organized and promoted by IE School of Arts and Humanities, Junior Advisory Board is a highly selective group of pre-university students, aged from 16 to 18, who advise IE University about the future of university education.…Details
Are you a lawyer or a manager with responsibilities on Marketing and Business Development activities inside your firm? Are you a fee-earner in charge of supervising these actions? If your answer is yes, IE Law School Executive Education designed a specific online program for you. “Organizing the Marketing & Business Development Activity inside the Firm:…Details
Prof. Paris de l’Etraz’s masterclass, held in Tokyo on Febuary 19th, brought a big crowd of attendees drawn by the topic: ‘Think like an entrepreneur’. Drawing on both his long and illustrious work experience, as well as his decision to take on the challenge of starting his own company, Prof. de l’Etraz explained what makes…Details
Every adventure begins with curiosity. For the new IE IMBA class of 2013, the adventure started on Tuesday – with an 8:00am bus and freshly ironed suits. For the 33rd time, IE Business School welcomed a new blend of young entrepreneurs, innovators and future leaders to become part of its family and shared values. Goals…Details
From May 1, 2012 IE University will set up a international incubator for innovative businesses for and from its undergraduate students. A substantial number of students from countries worldwide have already identified international business opportunities and the laboratory will serve to strengthen their projects, as well as opening them up toSegovia’s business community. There are…Details
Do consider yourself a Senior Manager, but are you conscious enough to realize that lifelong learning is important to stay on top? Experience through Prof. Steven d’Souza, program orchestrator at the IE-Chicago Booth Global Senior Management Program, how such program can bring you to the next level and learn how your peers are not quiet…Details
IE Focus | By Dr. Ricardo Perez, Professor at IE Business School
Facebook’s decision to float the company on the stock market has revealed the true figures of this internet giant, and has left quite a few questions unanswered, particularly where advertising is concerned.At last we have some real information rather than just rumors about Facebook’s business figures. Allow me to put things into context with some of the key data. In 2011, $3,200 million in revenues and $1,000 profit. Many analysts expected to see figures over 4,000 million and say they are surprised. Some say that facebook’s revenues have not grown as fast as they should (over 80%), while others complain that net margins are also going down (still at 25%). However all have a positive opinion about the almost 4,000 million that the company has to invest in order to keep growing.
But after examining all these figures there are more questions than answers about Facebook’s future. Let’s take a look at these questions and the challenges they pose for the firm.
How scalable is the advertising business as it stands today? Growth in the advertising sector has decelerated. Adverts that appear on the right-hand side of the screen (I have just counted seven on my personal page) are not relevant in the majority of cases. Hence they are of little value from the point of view of the advertiser. In spite of the fact that they changed their policy at the end of last year, attempting to raise prices and quality, they did not get the desired results. The challenge lies in finding a better formula for using the information available to customers and convert it into a more focused form of advertising.Details