Do consider yourself a Senior Manager, but are you conscious enough to realize that lifelong learning is important to stay on top? Experience through Prof. Steven d’Souza, program orchestrator at the IE-Chicago Booth Global Senior Management Program, how such program can bring you to the next level and learn how your peers are not quiet…Details
IE Focus | By Dr. Ricardo Perez, Professor at IE Business School
Facebook’s decision to float the company on the stock market has revealed the true figures of this internet giant, and has left quite a few questions unanswered, particularly where advertising is concerned.At last we have some real information rather than just rumors about Facebook’s business figures. Allow me to put things into context with some of the key data. In 2011, $3,200 million in revenues and $1,000 profit. Many analysts expected to see figures over 4,000 million and say they are surprised. Some say that facebook’s revenues have not grown as fast as they should (over 80%), while others complain that net margins are also going down (still at 25%). However all have a positive opinion about the almost 4,000 million that the company has to invest in order to keep growing.
But after examining all these figures there are more questions than answers about Facebook’s future. Let’s take a look at these questions and the challenges they pose for the firm.
How scalable is the advertising business as it stands today? Growth in the advertising sector has decelerated. Adverts that appear on the right-hand side of the screen (I have just counted seven on my personal page) are not relevant in the majority of cases. Hence they are of little value from the point of view of the advertiser. In spite of the fact that they changed their policy at the end of last year, attempting to raise prices and quality, they did not get the desired results. The challenge lies in finding a better formula for using the information available to customers and convert it into a more focused form of advertising.Details
Follow this brief introduction to the BBA from IE University by two current students of that degree.
IE Business School, Infoempleo and FCP Financial Communication Platforms have joined forces to organize the Spain Startup & Investor Summit on June 6 – 8 in Madrid. The overriding objective of the initiative, unique to Spain, is to make Madrid the world capital of entrepreneurship.
“Now is the time to do this. The new scenario has to mirror the talents of the powerful society that makes up Spain: entrepreneurial, reliable and competitive,” said María Benjumea, President of the initiative, during the constitution of the Spain Startup & Investor Summit Advisory Board. The Board comprises key players in the field of entrepreneurship – entrepreneurs, business leaders and institutions – who play a pivotal role in the sector. “These are people with dynamism, enthusiasm and initiative. People who are convinced that 2012 marks the turning point and that it’s time to start looking ahead,” added the organizers.
Spain, the perfect market
The Spain Startup & Investor Summit Advisory Board is the academic team behind a project that aims to bring Spain back to the world stage with the innovation, creativity and passion that are the hallmark of Spanish entrepreneurs. The pioneering project will serve as a meeting point for international investors and these entrepreneurs.Details
IE University is now offering student loans for Bachelor Degree students who wish to finance a portion of their tution fees directly with IE and Banco Sabadell. With more details to come, the basic facts to keep in mind are below. Where can I find more information about this new loan option for Bachelor Degree…Details
Q: Hi Sharon, welcome to the Dual Degree program! Can you tell us briefly about yourself? Born and raised in Tucson, AZ in the United States, I am Chinese-American, a middle child, and extremely competitive. At UCLA I switched to Business Economics with a minor in Accounting when I was told it was the most…Details
IE University students are not purely focussed on academics. Almost all of them are engaged in projects and internships around the globe. Learn about their experiences:
The IE Financial Aid Team is pleased to inform about the upcoming virtual session dedicated to Financial Aid at IE and the variety of Scholarships we have on offer. Keeping in mind that, in undertaking a Master program, students are making one of the biggest financial decisions of their lives, IE Financial Aid aims to provide it’s students with…Details
See the results of the first IE Venture Day in Shanghai celebrated at Fudan University. Students for the Global Executive MBA and from other IE MBA programs presented in front of investors and venture capitalists. As it happens, the winner didn’t get the full attention from the investors side, but the project XXBB, an idea…Details
The global financial system is providing us with more challenges than ever before. As a response, the financial sector is increasingly looking for individuals who not only have a deep understanding of financial markets, new financial products, risk control and the new financial structures emerging from the credit crisis, but also a competent knowledge in…Details
IE officially inaugurated this month the Saudi-Spanish Center for Islamic Economics and Finance. Some of the guest speakers share their views on the role and influence of Islamic Finance in the current global financial turmoil : Mr. Abdulrazak Elkheraji, Executive VP and Head of the Islamic Banking Group: Dr. Rja Bin Mnahi Al-Marzooqi, of the…Details
IE China Club hosted the Chinese New Year event on 19th January 2012, celebrating the Year of Dragon. The Ambassador of China to Spain, Mr. Zhu Bangzao, has attended as the Guest of Honour delivery the opening speech for this event. Around 80 corporative executives from the Industrial and Commercial Bank of China, Caja, Telefónica,…Details
Imagine social media without images and videos? If you replace all the visual media on Facebook with just text, wouldn’t it be boring? Who is creating this content? What is the message behind it? Can we develop – on a corporate level – a strategic approach to communicate our values through visual media? To gain…Details
How can you convince top managers to invest more in corporate communication? Experts from top leading institutions give their opinion and provide us with good arguments on why corporate communication is important . Hereafter some quotations from the video “The importance of Corporate Communication”. – “Companies understood that communication has to be supported by behavior, […] making a…Details