IE Business School is the No. 1 business school worldwide in the Wall Street Journal ranking of one-year programs. This result further consolidates IE Business School’s position as an international leader in the field of management education. The ranking is based on the opinions held by some 1,300 MBAs students from 48 business schools on…Details
The concept we have had of computers to date is set to disappear under a landslide of Internet realities that offer a new way of working online. Google´s announcement of its project to launch an operating system, Google Chrome OS, is not just another announcement in the hyperactive wasteland of technology news. The announcement is something more than that. It is a change of concept that affects the definition of a computer and what we do with it. Something that is going to change the way we work.
For many years now a computer has been the machine used to do the same things that were done without it, only more quickly and more efficiently. The word processor was a post-modern typewriter that produced results that were aesthetically better in less time by separating the composition process from the printing process. The spreadsheet was a “calculator on steroids”, which avoided the sequential repetition of chains of operations by placing them on coordinates. A bookkeeping or salary application was the fast way to tackle a monthly task that was both tedious and repetitive. For workers, a computer was a machine they used for doing the same thing, but more quickly. And to do that, they needed hardware, an operating system and the right applications. Last century´s computing system: buy a computer, which comes with a large, heavy operating system “that has everything” (including a computer and a game of solitaire!) and then buy the programmes you need to “do things”.Details
It is curious to see how flexible we are when we are affected by an economic crisis. Suddenly, established business models are changing within weeks. Companies develop creative solutions to their problems they had for years – and these solutions are working well from spot. Of course, some corporations have to lay off people, but…Details
IE Focus | By Carmen Abril, Professor at IE Business School
Things are not often black or white, but rather tend to come in varying shades of gray. The world of white brands is no exception. They are no better or worse than other products, but they are certainly competitive.We are currently witnessing a controversial debate on white brands in Spain owing to the rapid growth they have enjoyed in recent months, where they have reached 38% of the sales of packaged large-consumption products.
As a result of this situation, which, on the other hand, is nothing new, many manufacturers, such as Danone, Nabisco and Kellogg´s, among others, have launched a massive advertising campaign to clarify certain concepts that consumers supposedly confuse regarding the manufacture of white brands in the hope that the message hampers their growth.
The importance of the issue and the controversy it has caused is worth taking a look at. First of all, we should start by giving this type of brand its correct name: if, by white brands, we understand undistinguished products based purely on their composition and ingredients and directly comparable with others, such as generic drugs, the name given to these products is incorrect.Details
Enjoy this new video about IE’s social engagement and how we include social entrepreneurship into our Master programs.
IE Focus | By Rafael Puyol, President IE University The summer is here, bringing with it a series of new hires that could send the budgets of several football clubs into meltdown – strange behavior indeed in the current economic climate.Globalisation has reached football, a sport also affected by the brain drain, the exodus of…Details
there are two. A man would praise the first one after understanding her.
The other is blameworthy: and their spirit is wholly different.
For one fosters evil war and battle,
being cruel. No man loves her, but men, forced
by the will of the inmortals, pay honour to harsh Strife.
But the other was born the first from dark Night,
and the son of Cronos, who sits above and dwells in the aether, set her
in the roots of the earth: and she is much better for men.
She wakes up even the shiftless to work;
for a man grows eager to work when he sees another
rich man who hastens to plough and plant
and put his house in good order; and neighbour vies with his neighbour
as he hurries after wealth. This Strife is good for mortals
And potter is angry with potter, and craftsman with craftsman,
and beggar is jealous of beggar, and bard of bard.
IE Business School was ranked No.10 in the world and No.1 in Europe in the biannual MBA ranking by Aspen Institute. The Aspen Institute ranking, known as “Beyond Grey Pinstripes”, is considered the most prestigious of its kind and evaluates how social and environmental issues are integrated into the MBA programs of the top 100…Details
Last week, IE hosted a conference about social networks and it’s impact on brand management. Among the participants were representatives from Facebook, LinkedIn, MySpace, Tuenti. Enrique Dans, professor of IT Management, interviewed them.
Jacques de Larosière, former governor of the Bank of France, former director of the IMF, adviser to BNP Paribas and president of the Strategy Committee of the French Treasury Department, gave the keynote address in the latest edition of the IE Business School Leadership Forum. Larosière is currently President of the Larosière Group , comprised…Details
CFA Institute, the global association for investment professionals that awards the prestigious Chartered Financial Analyst® (CFA) designation, is pleased to announce a CFA Program Partnership with IE Business School in Spain. In 2009, the Financial Times Global MBA Rankings ranked IE Business School 3rd in Europe and 6th in the world. IE Business School has…Details
We are pleased to invite you to our next Virtual Sessions on Financial Aid where you will be able to get to know more about the IE University as well as a very detailed over view on how you can finance your studies. The next session will take place today at 13.00 Madrid time (GMT+2)…Details
Between the second and third core periods of the International MBA curriculum, students explore – through a series of presentations from outside experts, online simulation, interactive workshops, group work and on-site company visits – the challenges and opportunities of discontinuous change. Topics will vary each year to include climate change, demographic change, nanotechnology, or the…Details
We are pleased to inform you that we shall be hosting sessions on Financial Aid during the months of April, May and June. We understand that undertaking a Master’s degree can be one of the most important decisions of your professional career. We are therefore very happy to offer financial support to help certain students…Details