HORASIS INDIA MEETING takes off at IE University Campus in Segovia

Exhilarating few days! IE University co-hosted the HORASIS India meeting alongside the Confederation of Indian Industry (CII), KPMG, Tata Steel, PHD Chamber and AIMA. The event featured remarkable speakers, politicians, business leaders and industry experts from both India and Spain. During the many knowledge sharing functions, we explored the challenges facing both countries at the…

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Why brands are going viral

One of the most mysterious and misunderstood aspects of the entire digital revolution is WHAT MAKES ONLINE BRANDED CONTENT AND CAMPAIGNS GO VIRAL? Many IE candidates in South East Asia were lucky to join the masterclass from IE Prof Brian Hallett. Prof. Hallett is a professional photographer and film director as well as Professor in…

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China, India and Japan: Global Economic Drivers

IE Business School and Casa Asia are organizing this conference to discuss the concerns that Asian companies have in Europe and vice versa, in order to show the full potential, from the business point of view, of relationships with three of the major Asian countries: China, India and Japan.

Every time we have more and more evidence that Asia will be the center of global economic growth over the coming decades, due to the enormous strength of the Asian economies. In Europe, Asia is perceived as a great opportunity for its high growth rates, demographic factors, infrastructure needs and rising middle classes. In Asia, Europe is perceived as a market with high rates of consumption that is valued technological capacity of their firms, the relevance of their brands and the degree of excellence shown in the design of certain products. 

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The IE “Marketing Gurus”

Original published at Bangkok Post on May 4, 2010 Earlier this year, Patr Bhalakula, a talented young Thai pursuing a Master in Marketing Management degree at IE  Business School, and his team won the second prize in the Novartis Masterminds Challenge in Spain.  The challenge is a competition involving the London Business School, IESE (Instituto…

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IE at the Shanghai World Expo

IE is set to take part in the Shanghai World Expo, which is expected to receive 70 million visitors between May 1 and October 31. IE will be present at the beginning and close of the Expo in Spain´s Pavilion and the Madrid Pavilion, with activities that include the presentation of the Caso España case study.…

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IE launches a Master in Architectural Management

Throughout architecture´s history, there has been the perception that the best designs were created by artists whose works remained untouched by the financial constraints of business. However, contemporary architecture has proven that excellence in design, although very necessary, is not quite enough to reach success. The majority of architects are, in fact, entrepreneurs and vocational…

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IE院长参加中国MBA质量战略与创业教育研讨会

由国际三大管理教育权威认证体系之一的AMBA与浙江大学管理学院联合举办的“MBA质量战略与创业教育国际研讨会”暨“AMBA中国会议”于2009年 3月19日-20日在在浙江大学隆重举行,对外经济贸易大学国际商学院院长助理王智慧教授、MBA中心主任赵贞老师应邀参会。来自全国20余所MBA培养院校的近50余名院长、主任与会。
会议邀请AMBA认证机构负责人Robert Owen先生和AMBA认证中国现场认证组长Dixon教授将出席会议,详细介绍AMBA认证流程、认证标准、认证要点等,并进行AMBA认证方面的咨询与培训。
我们IE商学院院长和中欧国际工商学院院长被邀请做了主题报告,介绍MBA质量提升的国际经验和创业教育的战略途径,并进行专题研讨。
这也真是IE商学院在国内的一种很好的宣传哟!