As tradition dictates, we would like to invite you to the Asia Pacific Networking Cocktail which we will be hosting on campus in Madrid,Photo Pavilion

at the Paper Pavilion on Serrano 99 from 7 to 9h00 pm.



7:00pm-7:30pm Update on IE Activities in Asia Pacific

7:30pm-8:10pm Approaches to management in the knowledge economy.

8:15pm-9:00pm Networking Cocktail


As part of the event, we will present the 2014 & 2015 market successes and hear from Professor Rolf Strom-Olsen on differing approaches to management in the knowledge economy. The meeting also presents a happy occasion to meet or reconnect with our local Office Representatives in Asia Pacific who will be in Madrid between June 29 and July 4.

About the Speaker:

Prof. Rolf Strom-Olsen

Originally from Montreal, Canada, Rolf Strom-Olsen earned his BA from the University of Pennsylvania, his MA from McGill University and his PhD from Northwestern University, all in history.

A Fulbright scholar and SSRC fellow, he is the author of several academic works on ritual and state-building in Early modern Europe and the architect of the Humanities program at IE Business School where he has taught since 2010. He also teaches the Massive Open Online Course “Critical Perspectives on Management.”

Prior to returning to complete his PhD, he founded the company UR Mobile, which provided digital publishing solutions to mobile devices. Rolf is currently working on a book, based on his popular MBA class that takes a broad and multi-disciplinary approach to examine the challenges facing the practice of management today.


About the topic: Foxes or Hedgehogs? Approaches to management in the knowledge economy

The Ancient Greek poet Archilochus wrote that the fox knows many small things, whereas the hedgehog knows one big thing. Drawing upon this typology, the British philosopher Isaiah Berlin wrote a very influential essay in the early 1950s in which he argued that intellectual activity tends to fall into one of these two categories. Berlin suggested that there are those thinkers who, like hedgehogs, have a world view defined by a single big idea or vision (hedgehogs), while others, like foxes, draw upon a host of different ideas and experiences to see the world in a much less definable or discrete way.

Drawing from this idea, Prof. Strom-Olsen will consider whether management education is more about training foxes or hedgehogs, which style is preferred in a practical management approach, and which (if either) is more appropriate for the challenges that we face in a knowledge-driven economy.

Also, you can access the Agenda and share the link with your fellow students and friends who are interested in Asia Pacific.

To register, please write us to The dress code is business casual.

We look forward to welcoming you at the event!