Everybody knows the situation which happens every now and then: What gift shall I buy? Another perfume, a tie, some socks, a bag? Nowadays with all the technology around it shouldn’t be that difficult but it looks like that only some Indian entrepreneurs found the solution or at least an approximate solution to this real-life problem: Thank you!

Prateek Rathore, Master in Management September 2011 intake, is now a full-time entrepreneur as a co-founder of  Wishpicker.com, an online start-up in Greater Noida, INDIA. Wishpicker.com uses algorithms to customize gifting ideas for loved ones based on their personality and interests.

Take a look at the website of Wishpicker.com and find out more in the video.

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