A critical issue for technology firms is the competitiveness of their talented technical staff and leading innovators. As high performers are promoted within engineering and technical marketing roles, many require rounding out of their skill sets to function as both engineers and leaders.
The symptoms of “engineering without leadership” include organizational indecision about new products and services; disagreements between product management and engineering; delayed and halted projects; reduced R&D productivity; poor technology strategies, team morale and retention issues; and overall poor competitive performance.
Moreover, the role of engineering has changed over the past 20 years. Engineers and scientists are now more centrally involved in every aspect of innovation and operations. Technical decisions are now also business decisions.

IE Business School, U.C. Berkeley and HKUST invite you to a presentation to learn more about the principles of engineering leadership and how they can be leveraged within your business. This masterclass at the same introduces the Global Engineering Leadership Program jointly launched by this 3 institutions:

October 14, 2012 (Sunday)
17:00 – 18.30
Gallery Hotel, 1 Nanson Road @ Robertson Quay, Singapore