This pilot project’s objective was to develop the digital presence of students of the Global MBA with the help of digital tools. Personal Branding also forms part of Reputation Management in the digital environment and is an important pending task for managers.

About.me is a free service that allows the creation of very aesthetic one-page website about persons and their interests. Users are able to upload a photo, write a short bio and add their favourite social networks to show the world the picture of them.

These dynamic launch pages direct visitors to their content from around the web. It also details how many people see their profile, where they’re coming from, and their interactions with the page.

As the professor David Gracia mentions:
“The web is becoming more and more social and the content is created primarily by the very users. In this context brands cannot choose whether to be or not to be in social networks, they will be there anyway. If you think about yourself as a brand the same principle applies. The question is not IF you want to be in the Internet but HOW you want to be there. In this course, students can learn how to manage both their personal and professional identity in social networks in order to build a digital identity that is aligned with the image they want to convey about themselves.”

Some examples of the students could be found here:
http://aboutme2012.wikispaces.com/

About the author