At the annual Seoul World Knowledge Forum, IE Business School showcased its strength in leadership and entrepreneurship in a half day session.  The Art Hall lecture venue was filled to capacity with over 250 attendees drawing from corporate and government sectors from all around the world.
Through lectures and Case Discussions participants received an insight into the trends in leadership and entrepreneurship which is especially relevant in the current turbulent times.  Professors Peter Bryant and Martin Boehm as well as Asia Pacific Director William Davila conducted these interactive and engaging sessions. The event was moderated by Abraham Lee of the IE Seoul Office.

The evening before the forum, Prof. Dr. Bryant introduced the new concept of Neuro-Entrepreneurship. 70 businesspeople learned about new research findings on the individual entrepreneurial capacity by evaluating their brain activity.

PDF Summaries of forum panels can be downloaded here.