IE Open Conference || Sports Marketing Activation: Launching A Global Sponsorship

IE News

IE Business School  is glad to invite you and the members of your network to join the 10th videoconference in our Sports Management Today series, to be held on Thursday, March 24th at 16:30 (Madrid local time – please click here for your local time). Register at msmconferences@ie.edu.

Speaker:

Earl Patton – Senior Manager for Sony FIFA Partnership Project Office

Content:

Coming off his international assignment for Sony FIFA Partnership Project Office in South Africa for the 2010 FIFA World Cup, Earl Patton will join us for this exclusive videoconference on strategies that pertain to global sports activation. Earl will discuss how Sony and other global partners of FIFA and the World Cup manage and integrate various business developments and marketing strategies from digital, television, print, social responsibility, sales and marketing. In addition, Earl will discuss the role of various internal and external groups within a global activation to illustrate how a united front is a key component to the deployment and success to reaching return on investment.

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IE Brown Executive MBA: the program is launched!

IE News

Finally launched: the IE Brown Executive MBA program which combines IE Business School‘s strength in interdisciplinary management education and Brown University‘s excellence in the humanities, social, biological, and physical sciences.

The institutions have been have been collaborating for two years and this Spring marks the beginning of their first joint program, which has been created specifically for the entrepreneurially-minded, globally aware, and inquisitive executive.

“We’re living at a time of intense global change and upheaval, which presents great opportunity and also requires innovation and entrepreneurship for the well being of our global society,” said Craig Cogut, Brown University alumnus (’75) and Founder and Managing Partner of Pegasus Capital Advisors, L.P.  “The advantage of studying liberal arts is the ability to speak and understand different languages, and I don’t just I just don’t mean English, Spanish, or Mandarin.  Music, art, and literature are also  languages that help you know the world. They teach you to listen, to hear, to see, to be flexible and creative, and most importantly, to learn from one another.”  The Cogut Center for the Humanities at Brown University, named in recognition of the generous support from Craig and Deborah Cogut, supports collaborative research in the humanities, focusing on interdisciplinary and comparative work across cultural and linguistic boundaries, and supports fellowship and grant programs, Brown’s distinguished visitors program, and regular campus events.

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