IE Business School  is glad to invite you and the members of your network to join the third of a series of  videoconferences Sports Management Today, on Tuesday, May 4th at 18:00 (Madrid local time).

Banco Santander and Formula 1 Sponsorship

Pablo de Villota – Santander’s Formula 1 Sponsorship Manager


Santander’s Formula 1 sponsorship manager, Pablo de Villota, will outline how brand recognition has evolved and the role Formula 1 has played. Pablo will explain why Banco Santander decided to become a sponsor in the sports industry, why it became involved in Formula 1 and why it chose Ferrari. He will also discuss what sponsors and partners look for in a profitable relationship and how, in the case of Formula 1, drivers can get the most from their relationship with a sponsor. 


Since 2009, Pablo de Villota has been Santander’s Formula 1 Sponsorship Manager. He holds a degree in law and is an IE Business School graduate of the Executive MBA 2004 class. Not only was Pablo a racing driver himself during his youth, but he also managed his own communication agency company ‘Fórmula América’, specializing in marketing strategies in the automobile and motor sports industry. Furthermore, Pablo has working on strategic projects for companies like Audi, Ferrari, DIAGEO (Johnnie Walker) and Bombardier, and  as a Formula 1 specialist he has collaborated with several mass media – like Digital+, RNE, F1 MobileTV and Car and Driver magazine – as a journalist specialized in Formula 1. 

Please confirm your attendance by sending an e-mail to Upon confirmation we will send you the link to the open videoconference. If you are unable to join this conference but wish to be kept informed of future open conferences, please let us know.

Best regards,

Master in Sports Management Team