下面为Marketing教授Eduardo Cantelli 在今年6月25日播出的央视国际频道“对话”栏目(CCTV International “Dialogue“)中关于“Sports branding and sponsorship“的访谈。在线观看请点击这里。
Marketing Professor Eduardo Fernández-Cantelli talks in CCTV International, a leading English TV channel in China, about sports branding and sponsorship for 2008 Olympics in Beijing. Click here to watch the show.