Supply Chain Management: a trip to China

下面是教授Oswaldo Lorenzo对目前全球供应链话题 (Supply Chain Management) 的一个概述。他同时也是IE商学院Executive Master in Global Supply Chains的管理项目负责人,也可以参看该项目的Blog of Executive Master in Global Supply Chains 获得更深认识。 本月11日他受西班牙驻中国商会、英国和意大利驻中国使馆的邀请,将在广州对该领域内关键公司和商务人士作此话题的讲座。此次中国行,他还应全国精神文明、物质文明典型城市,拥有目前中国最大内陆港口的江南水乡张家港市政府及保税区的盛情相邀,为当地市政官员和工业园区作供应链管理的短期培训。 概述如下:Supply Chain Management (SCM) is increasingly seen as a strategic weapon for global companies. Managers are now using the SCM approach to run their businesses based on an integrative model rather than from the perspective…


Eduardo’s interview on CCTV International

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下面为Marketing教授Eduardo Cantelli 在今年6月25日播出的央视国际频道“对话”栏目(CCTV International “Dialogue“)中关于“Sports branding and sponsorship“的访谈。在线观看请点击这里
Marketing Professor Eduardo Fernández-Cantelli talks in CCTV International, a leading English TV channel in China, about sports branding and sponsorship for 2008 Olympics in Beijing. Click here to watch the show.

IBM and IE Business School present the first Master in Service Management

IBM and IE Business School presented the first Executive Master in Service Management, which will focused on management in the services sector. The initiative is part of a scientific and technological collaboration agreement between IE and IBM to foster training and research activities and promote the use of information technologies in knowledge-based services. The signing…