IE Business School is organizing another Case Study Presentation in Singapore. You can actively participate debating about the general management case â??The Challenge of the Spanish Challenge in the America´s Cupâ?. The Americaâ??s Cup is the most prestigious sailing competition worldwide which took place last year in Valencia, Spain. The case is about the Spanish…
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May 2008 | By José Almagro. Executive Chairman. Bayes Inference S.A. and Professor at IE Business School
Companies that adopt a modelling strategy to anticipate, identify and satisfy customersâ?? requirements will not only obtain basic competitive advantages over companies that do not, they will end up pushing them out of the market.
My theory goes like this: companies that adopt a modelling strategy to anticipate, identify and satisfy customersâ?? requirements will not only obtain basic competitive advantages over companies that do not, they will actually push them out of the market.
The modelling strategy is not just another strategy in a repertoire of feasible options, but rather a controlling strategy. This dominance is due to two coordinates. Firstly, given a certain set of activities, the use of models produces optimum combinations and is therefore the most effective way of organizing said set of activities.
Secondly, companies equipped with this strategy are more innovative and reduce the costs associated with misguided innovations. In short, operational and economic efficiency, early diagnosis of market, customer and policy trends, and innovative drive constitute the three key factors that turn a modelling strategy into a controlling strategy.
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