The ecologIE initiative at IE Business School is organizing conference on sustainable design, examining sustainable design as an economically viable and profitable option.

Date: 6 March 2008 (19:00 to 20:30 hours) Cocktail: 20:30 to 21:30
Place: Aula Magna, IE Business School, Madrid, Spain
Audience:  Students and alumni of IE Business School, IE University and Madrid-based design students.
Language: English
Organised by:  FLOOV Visionary Design, ecologIE Business-Environment Platform, IE
Supported by:  The Netherlands Embassy in Madrid


Getting to know Sustainable Design – Definition of Sustainable Design, Sustainable Innovation and Eco-Design. How to integrate these new concepts into the organisation?
Speaker: Ursula Tischner, Design Academy of Eindhoven â??Manager Sustainable Design Program.

Developing Sustainable Products-Services-Systems – How can Product-Services contribute to more sustainable production and consumption systems?  What business opportunities are there for product/services/systems development in various need areas?
Speaker: Arnold Tukker TNO, The Netherlands Organisation for Applied Scientific Research â?? Manager of Sustainable Innovation Programs.

Doing Sustainable Business – How to determine the commercial feasibility of a good idea?
What business attitude and skills are required? How do you get enterprises to adopt new sustainable technologies?
Speaker: Thomas van den Groenendaal, Managing Director and Yoeri Nagtegaal, Designer of Evening Breeze.

Moderated debate with question and answer period
Steven Adolf, NRC Handelsblad Correspondant for Spain

If you wish to learn more about IEâ??s initiatives in Sustainability and Social Impact Management, please visit