IE Women – International Women’s Day

Last week, on March 8th the International Women’s day was celebrated across the world. On this occasion, Santiago Iñiguez, president of IE University, reflected on “Why we need more women in business case studies”. He argued that although the reality is that there is less women in business, this is not an excuse for not…

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Why brands are going viral

One of the most mysterious and misunderstood aspects of the entire digital revolution is WHAT MAKES ONLINE BRANDED CONTENT AND CAMPAIGNS GO VIRAL? Many IE candidates in South East Asia were lucky to join the masterclass from IE Prof Brian Hallett. Prof. Hallett is a professional photographer and film director as well as Professor in…

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IE University Executive President in Tokyo

On February 18th, Santiago Iñiguez, Executive President of IE University visited Tokyo to meet up with senior executives and IE alumni in Japan. Together, we celebrated publish of a new book, “Business despite Boarders” co-edited by Santiago and Professor Kazuo Ichijo from Hitotsubashi Business School ICS, a Japanese business school that was ranked as #1 business school…

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IE is very present in the APAC region, we are constantly organizing events and activities in many different cities. Do not miss this opportunity and look for events in your hometown!