18
Jan

《中国经营报》老记在采访副院长David Bach的时候问了几个有趣的问题,可惜因为“上海纸贵”,没有全部刊出,现摘录部分如下:
《中国经营报》:
IE商学院怎样的机制能保证自己留住优质的教授?

David Bach:
首先,如果教授能够发自内心地享受他们的工作环境,他们就会安心地呆下去。IE商学院为顶尖的 教授提供了一个很吸引人的工作环境。比如说,我们的校园位于被誉为最富有活力和商业化的欧洲城市马德里的高级商业中心,我们的学生属于从世界各地筛选出来的最精英的阶层,等等。这些因素综合在一起,使我们课堂讨论的话题变得非常多样化 ,富有启发性,富有挑战性,而这些也是一流的教授所享受的教书育人的氛围。
第二,我们的教授也受益于IE商学院与商界和公司之间保持的长期密切合作的关系。这些与现实商界的密切联系使得 IE的教授在进行各自领域研究的时候,通常能够从行业中最一流公司的最高管理层得到最为前沿的市场数据,这些便利使教授在设计和执行特定研究课题时更加贴近市场和行业发展方向。
第三,IE商学院也是一个充满机遇的地方,尤其对于年轻而有抱负的教授来说。比如有教授想开设一个全新的executive education 课程,在其他同类学校,如果一时没有老资历的教授来领导这个项目,这样的新项目从提出想法,到最后真正贯彻落实可能要花上几年时间。但是在IE,这样的新想法一旦得到认可,我们会很快地调配相关人力和物力资源,在最短时间内推动这个新项目的启动。只要我们确定市场上确实存在这样的新需求,我们就会马上付诸于行动。
最后,IE商学院给予了教授很多灵活性。教授授课的时间通常以2个月为单位,而非传统的1个学期(通常是3至4个月)。这就意味着我们的教授在没有课程的时间段里可以拥有很多自由支配的时间致力于自身的课题研究,甚至向公司企业提供专业领域的管理咨询服务。允许教授向公司提供咨询服务也是IE商学院成功的一个关键因素。当其他商学院试图阻止其教授从事对外管理咨询活动时,我们的教授则可以公开地花20%的时间来从事对外管理咨询工作。这个逻辑其实很简单: 这些对外咨询项目使我们的教授与市场保持密切联系,因而促使他们的各项研究课题和教学活动也能最大程度地与现实商业环境保持同步发展。
所有这些因素都将在IE商学院工作转化为一段愉快的经历,也是我们提供给我们教授的有别于其他世界顶尖商学院的特色。这是我们吸引和留住我们世界最一流教授的秘诀。
《中国经营报》:
有时这些知识分子是比较难以管理的,比如他们在外面办学习班,讲课赚外快了,IE商学院是什么怎么管理控制这些教授的。

David Bach:
正如前面所提及的,我们鼓励教授从事对外活动,尤其是管理咨询活动,当然也包括在其他机构教学的活动。这些活动一方面帮助我们的教授获得更多市场经验,同时也是对IE商学院品牌的一种延伸。对于此类活动的限制,我们只有两条。第一,教授的对外活动绝不能影响其在IE的教学计划,对于因为对外活动而影响正常教学的行为和借口是绝不被IE接受的。第二,按照逻辑来讲,教授不能为我们的竞争对手工作。一般来说,只要教授提前向学校要求对外活动的权利和时间,在不影响其正常教学的前提之下,我们都是给予全力支持的。所以,与许多商学院全力阻止教授从事对外教学和咨询活动的做法相反,我们对此类活动则是全力支持,而且还鼓励教授做好自身的时间管理工作,我们这样做的最终目的是确保我们的教授在IE商学院的工作是快乐的,并且想长期呆下

18
Jan

china business.jpg
全文见《中国经营报》 “中欧’的权力制衡/ IE:鼓励教授接‘私活’”一文。
这篇文章始于北大光华管理学院院长张维迎与教授何志毅因为工作分歧而造成的人事风波,但是无独有偶,两人面对媒体你来我往的公开辩论,确使这场原本只属于北大内部事务的工作分歧,成为一根引发国内媒体“深入思辨商学院治理与管理之道利与弊”的讨论。

18
Jan

Keys to the success of Chupa Chups

Written on January 18, 2008 by Dirk Hopfl in Academics

1442.jpgJanuary 2008. By Ramon Diaz Bernardo, Professor of Marketing at IE Business School.Many think the success of the original lollipop company, Chupa Chups, is because they were the first to put a sweet on a stick. But the real key to this success story is good marketing.

The success of Chupa Chups is, as almost always, the consequence of various concurrent factors. Therefore, it is not easy to identify one single reason why Chupa Chups is today a large enterprise. Searching for the common denominator of these factors, I consider it reasonable to say that the key to the success of Chupa Chups lies in the fact that they have been very good at marketing.

Why does the key lie in marketing? Because, in my opinion, the company´s success can be summarised by examining how it has very efficiently managed for famous Ps of marketing: product, pricing, promotion and placement.

When we speak about product in marketing, we referred to something tangible, i.e. the product itself (in this case, a sweet on a stick) and to something intangible, i.e. the brand name. The product designed by Bernat in the 1950s was undoubtedly an innovation in the sweet world, but what I consider to be the radical innovation was the development of the brand name associated with the product. Bernat was a visionary when he realised that a somewhat undifferentiated product such as a sweet could be given a brand name and differentiated. Read more…

16
Jan

IE launches the Master in International Relations

Written on January 16, 2008 by Dirk Hopfl in Go for IE

international-relations.jpgIE has decided to launch a one-year, full-time Master in International Relations whose first edition will start in October 2008. It will be entirely taught in English and will take place in IE’s Madrid urban campus. The Master’s has been approved by the Spanish academic authorities and the degree will have official recognition. The program is aimed at making a real difference in its field. Its ground-breaking profile is based on a unique combination of factors:

- Madrid’s position as a major capital in the European Union and as a reference in the Spanishspeaking world and
- IE methodological excellence and entrepreneurial character.

The European Union is not only the most successful of all international organizations. It is also an ideal testing ground for the international relations student: an immense and crowded forum where all sorts of cross-border issues are debated and adjudicated every day.

That is why a salient feature of the program is a week-long field trip to Brussels, where all major EU institutions (Parliament, Council, and Commission) will be visited and studied in situ. The trip will be carefully prepared during the two courses that are monographically dedicated to the analysis of European arrangements and procedures, which include a full-day negotiation simulation exercise.

IE relies heavily on the case method, allowing students to apply theoretical tools to real-world problem-solving. The case method is particularly suited for the study of international relations and will be followed in most of the program’s courses. Even courses that require significant stretches of lecturing will be participant-centered. The Master’s small size (a maximum of 30 students will be admitted) will decisively enhance the interactive nature of all classes.

In addition, one of the program’s four academic areas will cover the different skills and languages hat are necessary for the successful performance of international functions. A particularly innovative course will deal with multicultural teambuilding, multilingual communications training, negotiation in international forums, and other competencies that should be in the â??travel boxâ? of every internationally-oriented professional.

Finally, IE’s Master in International Relations is designed to enable students to participate successfully in international projects that require the cooperation of different actors in the public and private sectors, including non-governmental and civil society organizations.

15
Jan

FT MBA Diary: The real journey is about to begin

Written on January 15, 2008 by Dirk Hopfl in Go for IE, Live IE

olga-slavinka-small.jpgBy Olga Slavinka, IMBA 2007, published in FT.com

I now have my MBA diploma in my hands, the diploma for which I have worked so hard. Although the programme took only 13 months to complete, the sheer intensity of these five terms made me feel that I had been at IE Business School in Spain for far longer.

On the one hand, the idea that I no longer have to burn the midnight oil analysing business cases is quite appealing. On the other, I now realise that the unbelievably intensive academic experience was not only one of the smartest investments of time and money I have ever made, but was also amazingly, albeit exhaustingly, enjoyable. It may sound clichéd but I feel very well-equipped to deal with the real world waiting for me, although maybe I should add that Iâ??m acutely aware there is still plenty to learnâ?¦

Returning to where I left off in my last entry, in the summer I travelled for a couple of weeks after the core MBA courses came to an end, returning to Madrid in September with my batteries somewhat recharged for the fifth, and final, elective period. Whereas during the core terms classes ran from 9am till 3 pm, with a permanently heavy workload in the afternoons, the elective period seemed easier to handle. The schedule was not as structured however, with classes sometimes taking place from early morning till 10 pm to allow practitioners to come and teach after their working day was over. Read more…

14
Jan

Spain´s role in the relations between Asia and Latin America

Written on January 14, 2008 by Dirk Hopfl in Academics

1440.jpgJanuary 2008. By Gonzalo Garland, Professor of Economic Environment at IE Business School.

Some analysts believe Spain is playing a key role in building relations between Asia and Latin America. That may be so, but we need to examine some aspects of this role in greater detail.

Recently, certain analysts have commented on the possibility of Spain becoming an important player in the relations between Asia and Latin America. They talk about a “triangulation” between the three geographical and economic areas that can be compared with Spain´s role in the European Union in the relations between the latter and Latin America. To a certain extent, it could also be compared with the important role Spain plays in the region when the interlocutor is the United States. However, there are significant differences that question whether or not Spain´s role can be so relevant in the case of Asia as it has been in the past in the cases of Europe or North America.

No one doubts Spain´s importance in the region of Latin America due to its history, language and culture and to the presence of Spanish enterprises in the local countries. In the European context, this clearly gives Spain and Portugal a privileged position as interlocutors for these countries in the context of the Union. The idea of the Ibero-American summits followed by the creation of the Secretaría General Iberoamericana (SEGIB) constitute two indicators of this trend. We could say that even the geographical location of the Iberian peninsular in the context of Europe makes the relations “natural”. Indeed, some European enterprises with interests in the region manage their operations better from the Iberian peninsular. Read more…

11
Jan

Inside España – the newsletter about Spain for Singaporeans

Written on January 11, 2008 by Dirk Hopfl in Explore IE

eflyer_fbook2.jpg

The Spanish Tourism Board in Singapore started recently an own newsletter with the latest, hippest & hottest happenings that Spain has to offer to Singapore. Whether you’re interested in arts, music, fashion, food or the famous Spanish passion for life, be assured that there will always be something for everyone.

You can join the mailing list at http://www.insideespana.com

If you prefer to visit the Spanish Tourism Board just go to 541 Orchard Rd, Liat Towers #09-04 Singapore 238881.

11
Jan

Written on January 11, 2008 by Dirk Hopfl in Go for IE

IE Business School invites you to live the IE experience in real-time with a member of our world-class faculty. Enjoy a case discussion with Prof. Gamaliel Martinez, Professor of Operation Management with more than 20 years of experience in consulting in industries like Shipbuilding, Automative, Agrofood, Pharma. You can actively participate debating about the general management case Bushman Shipbuilding and gain in this way insights of the day-by-day of the Master programs at IE. As the aim of this case study discussion is not linked to any specific program, everybody is welcome.

Date: Sunday, January 20, 2008
Time: 18.00 â?? 20.00
Venue: Instituto Español, 25fl Vanissa Building, 29 Soi Chidlom, Lumpini, Bangkok 10330 (BTS: Chidlom)

If you wish to participate, please register at http://www.ie.edu/eng/sobreie/suscripcion_eventos_2.asp?id=5721.

11
Jan

Written on January 11, 2008 by Dirk Hopfl in Go for IE

IE Business School invites you to live the IE experience in real-time with a member of our world-class faculty. Enjoy a case discussion with Prof. Gamaliel Martinez, Professor of Operation Management with more than 20 years of experience in consulting in industries like Shipbuilding, Automative, Agrofood, Pharma. You can actively participate debating about the general management case Bushman Shipbuilding and gain in this way insights of the day-by-day of the Master programs at IE. As the aim of this case study discussion is not linked to any specific program, everybody is welcome. This event will be jointly organized by IE Business School and Times Educational Services.

Date: Tuesday, January 22, 2008
Time: 19.00 â?? 21.00
Venue: Times Education Services, 11 Unity Street, #02-14/15 Robertson Walk, Singapore 237995
Schedule: 19:00 – 19:05 Welcome
19:05 â?? 19.20 GMAT Presentation by Times Education Services
19:20 â?? 19:30 IE Introduction
19:30 â?? 20:30 Case Study Discussion
20:30 â?? 21:00 Q&A

If you wish to participate, please register at http://www.ie.edu/eng/sobreie/suscripcion_eventos_2.asp?id=5723.

8
Jan

Written on January 8, 2008 by Dirk Hopfl in Go for IE, Live IE

JP Morganâ??s Good Venture CompetitionStudents from IE Business School, Universidad Complutense de Madrid and Hamline University have won the second edition of JPMorganâ??s Good Venture Competition. The competition focuses on developing philanthropic non-profit organisations.

This year 77 socially responsible teams from 48 universities and business schools pitched for $25,000 of direct funding from JPMorgan. Ultimately nine teams were selected for the final round, having submitted funding proposals for existing organisations to demonstrate how the financial investment would yield discernable social returns. The SKIP (Supporting Kids in Peru) team, comprised Teresa Escardo Etchenique, Brent Latham, Amanda Phillips, Alfredo Vaghi, was the only team from outside the US in the final.

The SKIP project supports the development of educational opportunities for disadvantaged children in the areas of El Porvenir and Alto Trujillo in northern Peru. Working with a number of educational and institutional partners on the ground, SKIP provides funding and resources to enable children to enter the education system. As well as working directly with the children they also provide a framework of support for the families, which include a micro-enterprise loan system to help families generate their own income.
Alfredo Vaghi commented that winning this competition was a huge moment for Supporting Kids in Peru. â??This grant will have a tremendous impact, allowing SKIP to double the population it serves over the next two years. A combination of aspects led to the win: not only does the SKIP project have a great mission and implementation method that yield impressive results, but also the approach plays a key role in increasing organizational efficiency, which in turn leads to greater social impact. Moreover, due to the diversity of the team we were able to highlight both the financial and social outcomes of the project, leveraging our learning at IE and our personal experiences.â?

For more information on JP Morganâ??s Good Venture Competition 2007-08 please click here.

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