Rehabilitating Snow White

Written on September 15, 2008 by Dirk Hopfl in Academics

1572.jpgIE Focus, September 2008 | By Celia de Anca, Professor of Diversity Management at IE Business School.

Our idea of a heroine has changed since the days when princesses waited in their towers to be rescued. Todayâ??s heroine is all action, a feminine version of a masculine hero. Therein lies the mistake.

The psychologist Carl Jung argued that by eliminating any element that wasnâ??t strictly rational, the western world transferred a series of stereotypes that were deep-rooted in our primitive collective conscious to our subconscious. Thus man´s relationship with nature, the supernatural or tribal functions became part of our subconscious world, resurfacing in the form of dreams, symbols or myths (1).

Enter the classic hero with a thousand and one faces, as described by Joseph Campbell. However, all heroes share certain features that changed very little since the existence of the subconscious was first acknowledged. Indiana Jones is perhaps one of our most widely known modern-day heroes and, like his forerunners, he demonstrates courage and determination in pursuing his ideals, even if those ideals are somewhat more tangible as a result of changing times.

The heroine, meanwhile, has undergone radical change. She is no longer the princess that waits impatiently to be rescued from her tower. She is an intrepid and independent adventurer who competes with the hero in terms of courage and strength. Although it must be said that it is still the hero who usually saves her from the cliff edge or from perishing in the fire. It seems that the 21st century heroine has become something of an imitation of the male hero, but perhaps a weaker version? Read more…


IE comes to Bangkok!

Written on September 11, 2008 by Dirk Hopfl in Go for IE

IE will be in Bangkok on September 18, 2008 participating in The MBA Tour event which is celebrated in the JW Marriott, 4 Sukhumvit Road. Alternatively you may join also the upcoming IE Insight Session on October 7, 2008 from 19:00 onwards.

For more information, just watch the following slide show.


IE University reinvents Communication

Written on September 10, 2008 by Dirk Hopfl in IE University

IE University - BA in CommunicationIE University has reinvented university education with its new degree communication, one of the international universityâ??s flagship programme for the academic year 2008-2009. The new degree runs in English and Spanish and will combine online and onsite training with internships whereby students can gain work experience in other countries and learn languages. The new degree programme comprises forwardlooking course content and comply with the requirements of the Bologna process, which is set to align the European university map by 2010. IE University will be competing with leading international universities, with a student body set to comprise 80% international students in two yearsâ?? time.

The degree in communication is a four-year programme run in English covering corporate, institutional and commercial communication, as well as the role of communication in the media advertising sectors. In the last year of the degree students will specialize in journalism, corporate communication or audiovisual communication. The faculty will comprise academic experts and practitioners from countries that include the U.K., U.S., Switzerland and Japan. They include Marc Smith, member of Microsoftâ??s Community Technologies Group in Palo Alto, CA.; Bernardo Hernández, Worldwide Director of Geomarketing, from Google; Francis Pisani, journalist for media agents like Le Monde, El País and La Reforma; Monroe Price from the University of Pennsylvania; Colin Sparks from the University of Westminster; Adrian Monck from City University of London; Benjamin Detenber from Nanyang Technological University; and Daniel Dayan from CNRS (Centre national de la recherche scientifique) National Scientific Research Centre.

Students will use a revolutionary learning model that will enable their integration into media, think tanks, lobbies, multilateral organisms, foundations, public sectors and NGOs. The innovative study plan takes students up close to analogical and digital realities in the communication environment. Areas covered include globalization, public diplomacy, philanthropy, pressure groups, minorities, e-governance, virtual communities, brand management, and freedom of expression.

â??The learning process is less subject to assimilation and more to knowing how to make sense of the subjects at hand using simulations and practical case studies. This method is known as ELM or Exclusive Learning Method®â?, says Samuel Martín Barbero, Dean of IE School of Communication, faculty of Communication at IE University. â??High levels of diversity among students and professors make for a rich blend of content and experiences, which enables a break with the traditional aspects of communication. The humanistic, corporate, organizational, digital and civic dimensions are an essential part of our school of Communication. They represent a return to the history workshop style, or Pulitzer News at the beginning of the 20th century. They also entail learning to handle documentation, information, intelligence and knowledge of private firms and NGSs to forge better communicators.â?

In the field of postgraduate programmes, IE School of Communication will be offering a Master in Peace and Security Management as from 2009. This Master moves away from the action-reaction approach of defense departments and military powers to adopt an approach based on intermediation, negotiation and the resolution of crises and armed conflict though the â??soft powerâ? of channels like communication and media agents.


Online MBA – a game for lonely players?

Written on September 4, 2008 by Dirk Hopfl in Go for IE

j0438770.jpgStudent X is studying his online MBA at the Y Business School and is very enthusiastic about it when he start the program.  In the first week he gets a big box by courier send to his home for the assignments in the first semester – cases, technical notes and additional reading recommendations for this period. After 2 months he gets promoted and is now in charge of a project overseas. No problem at all, he thought as he is doing an online MBA, he can study from his new city of residence.  After 6 months, nearly finished the first semester of his 5 semester course, he sends a letter to the program director to resign from the program. Until this moment, he has seldom be in touch with other classmates and he saw just once for some days a faculty member from Y Business School. X actually lost the motivation to study as in university alone submitting his tasks week by week and get feedback from his tutor assigned to him which was not the faculty member in this assignment.

Not all online programs are working in this way and seldom a student in the online programs from IE Business School is losing the motivation to drop out of the program. From Day One all students are working in teams through online forums and – in the Global MBA – through live videoconferencing. At least half of the week the students are interacting with 2-3  faculty members engaged in discussions about the cases in the different assignments which are running in parallel.

Each MBA should be about team work and exchanging of experiences with classmates and professors. It doesn’t matter of the way of delivery – either online or face-to-face. When IE started with its online program this was one of the most important factors when designing the programs: Interaction and network building. Nowadays the latter we do predominantly in social online networks  which is the best argument that also in an online MBA program with reduced physical interaction with classmates you can build strong and efficient networks.

Definitely, lonely players are not desired in IE online programs as they hardly contribute to the class discussion and therefore do not generate new knowledge for their classmates.


Written on September 2, 2008 by Dirk Hopfl in Go for IE

ie-by-night.jpgIE Business School holds 4th position worldwide and 1st in Europe in the annual ranking of MBAs carried out by leading Latin American business journal America Economia.

IE Business School has climbed 8 places this year to consolidate its position as one of the worldâ??s top business schools. In this yearâ??s survey Harvard headed the worldwide ranking, followed by Stanford, Wharton and IE Business School.

The criteria on which the América Economía MBA ranking is based includes the schoolâ??s prestige, networking potential, knowledge of the Latin American region, scholarship programs, international agreements and alliances, the return on investment offered by its MBA program and career progression of its graduates.

Gonzalo Garland, Director of External Relations at IE, sees the schoolâ??s position in the ranking as a result of IEâ??s work in the Latin American region over the last three decades. â??IE has offices in 8 countries in Latin America that provide support for IE students while serving as a platform for networking among our alumni and for building relations with institutions that play a key role in each country. We are proud that our MBA program has achieved 4th position worldwide and will continue to strive to attract the best candidates and top professors from around the world to meet the demands of the international business communityâ?. This year, the student body of IE Business Schoolâ??s International MBA program comprises young professionals from 57 countries, making it one of the most diverse MBA environments in the world.


IE participates in Australia MBA Fairs

Written on September 1, 2008 by Dirk Hopfl in Go for IE

mba-postgrad-expo-2008.jpgIE will be joining the MBA & Postgrad Expo in Melbourne and Sydney. This underlines the ongoing efforts to build a truly global classroom on campus in Madrid but also virtually in our online programs. Currently, our English-speaking programs are composed by 85-90% of international students from around 75 nationalities. If you wish to join the fair, please click on the image. Should you prefer a more personal approach, you can contact Dirk Hopfl, dirk.hopfl@ie.edu, to schedule your personal appointment in both cities.

Here are more details about the Fair events:

Date: September 16, 2008
Time: 12.00 â?? 19.00
Venue: Melbourne Town Hall, Cnr Swanston & Collins Street

Date: September 18, 2008
Time: 12.00 â?? 19.00
Venue: Overseas Passenger Terminal, Circular Quay Wharf


Be an entrepeneur!

Written on August 28, 2008 by Dirk Hopfl in Go for IE

IE Business School sits down with Meinrad Spenger, former International MBA student, to talk about his recent entrepreneurial project, the launch of MÁSmovil. He shares his views on his MBA experience at IE, and acknowledges the value of studying in a school that fosters the entrepreneurship spirit.


Written on August 27, 2008 by Dirk Hopfl in Academics

j0438951.jpgBy Miguel Hernández, Director of the Advanced Programme in Real Estate Business Management at IE Business School. Member of the Royal Institution of Chartered Surveyors

At times of uncertainty, such as the present, it is of fundamental importance to consider the basic principles and concepts on which real estate is based. We have had such frenetic years that daily routine has taken away our mid-term vision and perspective. I also remember where we have come from. Accordingly, I consider five questions and offer one thought on the current situation.

What is understood by the â??real estate sectorâ??
In recent years, the sector has become so sophisticated that the activity related to real estate has very different focuses when seen from the viewpoints of product, location, operators, capitals and demand.

What may be a crisis for developers is an opportunity for demand and, what is seen as the contraction of finance opens up the door to higher profitability for own resources. There are areas in the world where cycles come to an end and there are others where they begin. There are product segments that run out and others that offer better investment possibilities.

In short, we can speak of a residential crisis in Spain for developers and banks, but there are also high levels of profitability to be gained from investments in Russia or Turkey in the development of low-geared shopping centres.

Can we speak of only one â??real estate sectorâ??
Does an apartment developer, a REIT (Real Estate Investment Trust) trader or a listed company analyst speak about real estate? Of course they do, but the part of the sector in which each one is interested is completely different. Everything is related, but there is a â??level of technologyâ? that is so specific for all the operators in the sector that it is almost impossible for the information on each area to be consistent. Indeed, work is carried out independently.

This graph shows investment outlooks by asset type and reveals the numerous alternatives by product, geographical location and investment format. Read more…


Did you know? – Facts about Madrid I

Written on August 25, 2008 by Dirk Hopfl in Go for IE

ES Madrid - Itâ??s Madrid! Monthly MagazineApart from many arguments to come to study at IE Business School, one you will repeatedly hear is MADRID, Europe’s second largest city and definitely one of the most vibrant ones!

IE is located right in the heart of Madrid in the famous Salamanca district, being the most prominent residential areas surrounded by Embassies (the US and the Japanese Embassies are in broad terms our neighbours) and right along the Salamanca Street which is the equivalent to Champs-Elysées in Paris, 5th Ave in New York or Orchard Road in Singapore.

Madrid city has a currently population of about 3.2 million inhabitants which grows until roughly 6 million if you consider the Madrid Community. In a European perspective this makes Madrid the third largest metropolitan concentration after Ã?le-de-France (Paris) and Greater London. In terms of size Madrid city doubles the population of Barcelona, it’s sentimental rival not only in Football.

The GDP per capita in Madrid Community is around 32.000 Euros, or around US$ 48.000 at current exchange rates, which makes it similar to that one in Singapore and surpassing most of the GDP per capita in the world.

Madrid is the political and financial capital of Spain. The biggest business concentration of Spain (500,000 companies) is to be found in Madrid. One out of five companies set up in Spain have headquarters in the city of Madrid. Furthermore, 72% of the 2,000 biggest Spanish companies, have their main office located in Madrid and roughly 4% of the Latin-American GDP is originated by Spanish companies.

More facts are to come…


Students must think out of the box: IE Dean Iniguez

Written on August 21, 2008 by Dirk Hopfl in Go for IE

Interior of IE Business School facilities in MadridThis article was written by May George and published at South China Morning Post on August 16.

Masters of Business Administration (MBA) degrees exist in abundance worldwide. They are there to help business executives and entrepreneurs learn the rudiments of finance, accounting and management. But the dean of the IE Business School in Madrid, Santiago Iniguez de Ozono, feels that business schools, while teaching management skills, are neglecting to teach their students creativity.

One distinctive feature of our MBA programme is entrepreneurship,” said Professor Iniguez. “It is not just us who talks about this but also recruiters and students, who talk about this entrepreneurial verve in our graduates, regardless whether they work for a large corporation, a family business or create their own company. This is something very distinctive. We ask core participants to create their own businesses. We also have a venture lab. We also tell them about the many opportunities on the web and what opportunities the new technological environment will bring them.”
Professor Iniguez feels that business schools should take more responsibility in ensuring their students learn more creativity in their studies; out-of-the-box thinking that adds value to the set subjects that every other business school teaches.

In Hong Kong, Kevin Au Yuk-fai, associate professor at the Department of Management and associate director of the Centre for Entrepreneurship at Chinese University, agrees. He said that one of the distinctive features of the Faculty of Business Administration’s MBA course was entrepreneurship, allowing students to think for themselves and create business scenarios while sometimes working in a multidisciplinary team.

“I tend to agree with [Mr Iniguez]…

It’s quite difficult for a lot of the business students to be creative. Thereâ??s been a long debate in business schools on whether business schools should be professional schools or a research school. In recent years, it looks like the research school side has been dominant. To a certain extent the schools are looking for ranking and research is something that the ranking system will look into.” Read more…

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