The web, friction, your business and you

1528.jpgJune 2008 | By Enrique Dans, Professor at IE Business School

The web is now 15 years old, and, just like any adolescent, it has revolutionized the previous generation. Business organizations need to find new approaches to keep growing in lockstep with the continuous changes the web brings.

The web celebrates its 15th birthday. Fifteen years have passed since Tim Berners-Lee and Robert Cailliau decided, at the CERN, to change the world by making their operating source codes freely available everyone, unleashing one of the most important technological diffusion processes of our time and giving rise to one of the development platforms with the greatest potential in the history of technology. Now, after 15 years of using the web, of seeing it grow and reach adolescence, it is a good moment to consider the future: that of the web, our future and that of our business.

If anything is patently obvious, it is that after 15 years of existence the web has become one of the greatest friction-reducers ever made available to humankind. Entering a search engine such as Google, keying in anything and pressing a button produces a page of results in a fraction of a second, when, before the advent of the web, it would have taken us hours, almost certainly after a number of trips and much detailed documentation and summarizing. And, as classic economics says, friction is a very important part of business.

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Leadership: the why versus the what

1524.jpgJune 2008 | By Javier Roza, Professor of HR Management at IE Business School
Management comprises much more than simply exercising the authority that goes with the position. It is about gaining the respect of a business organization, and motivating employees by winning their trust.

Business management can be considered from different standpoints. Take the most superficial and egomaniacal form, for example, that of the autocratic, insecure director (not leader) who needs and uses the power given to him by his post. He or she sees the firm as his property and employees tend to be seen as inferior beings of lesser intelligence the lower their place on the organisation chart, or people who (by default) have bad intentions which range from inaction to sabotage. The assumptions on which this view is based come from the hobbian idea of man, typical in preindustrial society and still visible in many companies.

Of course, in order to survive a company must be capable of managing the resources that allow it to give its employees and shareholders fair pay, as well as having access to investment to keep its activity competitive, all this through the satisfaction of its customers, users and consumers.

But to achieve this in the 21st century, a time of the greatest intellectual capacity in the history of the human race, we can no longer apply models based on ignorance. Today, if we treat employees as inferior beings, we will only obtain disinterest and cynicism as a response. However, if we treat all employees as intelligent beings who know what they are doing in their job and we give them the information they need to be able to take the right decisions at their level, we shall obtain at the very least greater organisational efficiency since decision and subsequent action will be taken at all levels including the lowest possible, increasing speed and adaptation to the market. We will also see greater enthusiasm and commitment, both based on respect. People are loyal to people, not to abstract entities.

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Myanmar: have we again forgotten the tragedy?

1525.jpgJune 2008 | By Gayle Allard, Professor of Economic Environment at IE Business School

Cyclone Nargis has once again placed the spotlight on the brutal repression taking place in Burma. Will the world forget as quickly this time as it did after the â??Saffron revolutionâ??

Myanmar disappeared from the news headlines and our collective consciousness months ago after the brutal repression of the “saffron revolution”, a peaceful protest led by Buddhist monks to demand the end of a repressive government. On that occasion, we forgot to ask how many hundreds of unarmed demonstrators had died and when a new democratic government would arrive. Sadly, the catastrophe of the Narcis cyclone has once again put the Asian country, one of the poorest and most repressed in the region, on the front pages of all international media.

On its way through Myanmar (Burma for the country´s democrats), the cyclone has destroyed everything in its path. The houses built with cardboard walls and earth floors did not need much and the cyclone has flattened entire villages without leaving one single building standing. The almost inexistent transport network has isolated hundreds of thousands of victims. An independent international sources set the number of deaths at 100,000, with at least another one million victims left homeless. Witnesses say that endless numbers of corpses float down the rivers and that it is impossible to walk through the rice fields without stumbling over them. Food is expensive and scarce and does not reach survivors. Furthermore, there is no electricity or drinking water in the most heavily affected areas. With the passing of time, the threat of contagious diseases such as cholera and dengue fever is imminent while the dead bodies of people and animals rot in the streets.

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IE Business School receives Univerhsus Awards 2008 for innovation in training

IE Business School, Sun Microsystems, and Pueblo Inglés have received awards for contributing to the development of innovative contents and tools to improve training programs. Indra, the leading IT multinational in Spain and Europe held the 1st Edition of the Univerhsus Awards for Innovation, designed to recognize the work carried out by institutions and partners…

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CKGSB’s trip reflextion in IE & Spain

前两天更新了IE对长江商学院西班牙之行的文章CKGSB’s Chinese executives attending 4-day Open Program “Europe: an Inside View” @IE,今天上午Google Alert就搜到了长江对西班牙之行的文章,现摘录全文一场人文盛宴,一次心灵洗礼:2008长江商学院西班牙商务考察项目圆满结束如下
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“当南部随着弗拉明戈的激烈节奏飞舞鲜丽裙裾时,北方却终年如一日地沉睡在中世纪的冷峻严谨里——人们说,这是一个极端的国家。这里的人民骨子里的奔放热情与令人窒息的历史阴影并存,交织成浓烈复杂、撼动人心的美。这就是西班牙!”
2008年6月22日,长江商学院一行16人,带着对神秘国度的憧憬和对灿烂文明的向往,踏上了这一片洒满阳光的大地,开始了为期12天的西班牙考察项目。
身未动,心已远
2008年长江商学院西班牙考察项目从最初的设计和策划,就突破了传统的思路,将对人文元素的考察和体验贯穿到了项目始终,以更大的力度探求独特的历史、文化与社会体制为经济活动带来的机遇与挑战。考察团启程前一天,一场题为“回首哥伦布,感悟西班牙”的讲座在学员企业北京龙湖•滟澜山别墅会所举行,原北京大学西语系主任、中国西班牙、葡萄牙、拉丁美洲文学研究会会长赵振江教授娓娓道来,为学员们勾勒了西班牙两千年来的历史发展脉络,以及这种历史背景所造就的宗教、哲学、艺术等人文特性和文化瑰宝。波澜壮阔的历史宏图与绚丽夺目的艺术经典,令人身未动、心已远,对这一远在西南欧的国家产生了无限的遐思。
在西班牙首都马德里,学院与战略合作伙伴西班牙IE商学院二度携手,为学员们提供了4天的精彩课程。当代西班牙概况、西班牙与欧洲的经济结构、西班牙与拉丁美洲的经济联系等课程循序渐进地帮助学员们建立了对西班牙宏观经济和社会制度的认知与了解;西班牙企业的创新机制与国际扩张战略的课程则从企业战略和管理的实践出发,进行了理论与案例相结合的阐述。而与几位长年在西班牙生活工作的华人企业家的座谈,将本次课程部分推向高潮。学员们纷纷表示,对东方管理者眼中的欧洲商业社会的探讨具有极大的参考价值。热烈的讨论从课堂一直延续到午餐结束,仍令很多人感到意犹未尽。
企业考察——游走于传统与现代间
在企业参观方面,考察团一行走访了两家世界500强企业——西班牙电信(Telefonica)和西班牙对外银行(BBVA),以及一家西班牙特色企业罗意威(Loewe)。西电集团对未来电信技术创新的大胆描绘冲击着每个人的感官和想象力;西班牙对外银行坚守企业战略稳步推进市场的坚韧精神博得全体学员的敬重;而罗意威展室里历经百年仍旧精致入时的皮具又将所有人带入了一个传统与现代完美结合的意境。
今年项目精心策划的人文考察环节,将学员们带往世界文化遗产千年古都托雷多,并深入西班牙历史与文化发源地安达卢西亚大区,访问科尔多瓦、塞维利亚和格拉纳达三大主要城市。学员们时时处处深切感受到多种人类文明冲撞与融合所造就的震撼人心的美……在全球化的今天,我们如何能做到以史为鉴,在兼收并蓄中激发自身的活力?相信这是每一个在科尔多瓦主教堂里、在阿尔汉布拉宫内发出惊叹呼声的人发自内心更深处的感叹。
今年西班牙考察项目的成员来自EMBA首期班开始的不同班级。一路从首都马德里行进到蔚蓝的地中海岸,团队成员之间建立了深厚的感情。大家抛开了世俗的身份,包容了个性的差异,一起在佛拉明戈舞步中挥洒汗水,共同在欧洲杯决赛的画面前振臂欢呼。
回顾12天的短暂行程,众多学员表示,最大的收获来自于心灵的释放,和对人生价值的重新思索。“长江商学院的国际商务考察项目是一个很好的载体和平台,是长江独有的特色。我要每年至少参加一个这样的项目,一直在此平台上持续地学习下去。”一位七期学员在考察结束前,道出了大家共同的心声。
相关报道:
西班牙主要经济报刊《Expansion》报道
这份西班牙主要经济刊物在显著位置并以较大篇幅,分别介绍了长江商学院与西班牙IE商学院的合作项目,以及长江商学院本次商务考察行程中部分长江学员的心得,并配发了学员合影照片。
西班牙IE商学院中文博客
西班牙IE商学院作为西语地区的知名商学院之一,也在“中文潮”中开辟了中文博客。这一方面体现了西班牙对于中国这个新兴市场的重视程度,同时也可视为中西方交流的窗口与平台。对于长江商学院此次西班牙商务考察之行,中文博客以快速、便捷的特点对活动图文并茂的进行了回顾与总结。

Supply Chain Management: a trip to China

下面是教授Oswaldo Lorenzo对目前全球供应链话题 (Supply Chain Management) 的一个概述。他同时也是IE商学院Executive Master in Global Supply Chains的管理项目负责人,也可以参看该项目的Blog of Executive Master in Global Supply Chains 获得更深认识。 本月11日他受西班牙驻中国商会、英国和意大利驻中国使馆的邀请,将在广州对该领域内关键公司和商务人士作此话题的讲座。此次中国行,他还应全国精神文明、物质文明典型城市,拥有目前中国最大内陆港口的江南水乡张家港市政府及保税区的盛情相邀,为当地市政官员和工业园区作供应链管理的短期培训。 概述如下:Supply Chain Management (SCM) is increasingly seen as a strategic weapon for global companies. Managers are now using the SCM approach to run their businesses based on an integrative model rather than from the perspective…

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Eduardo’s interview on CCTV International

CCTV International.jpg
下面为Marketing教授Eduardo Cantelli 在今年6月25日播出的央视国际频道“对话”栏目(CCTV International “Dialogue“)中关于“Sports branding and sponsorship“的访谈。在线观看请点击这里
Marketing Professor Eduardo Fernández-Cantelli talks in CCTV International, a leading English TV channel in China, about sports branding and sponsorship for 2008 Olympics in Beijing. Click here to watch the show.

IBM and IE Business School present the first Master in Service Management

IBM and IE Business School presented the first Executive Master in Service Management, which will focused on management in the services sector. The initiative is part of a scientific and technological collaboration agreement between IE and IBM to foster training and research activities and promote the use of information technologies in knowledge-based services. The signing…

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CKGSB’s Chinese executives attending 4-day Open Program “Europe: an Inside View” @IE

到今年6月,IE 商学院Open Programs>与长江商学院 (CKGSB) 合作的“Europe/China: an Inside View”已经至第二年。其中关于中国的部分主要在北京,欧洲部分则是在马德里。该项目为期4天,面向所有有志进入中国,或者欧洲市场的公司高层管理人员,所有讲座、案例分析,以及当地知名企业参观都致力为学员提供客观、系统、全面的”local insights”。长江在马德里此行也受到了西班牙最权威经济报纸Expansion的报道。查看文章
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图片为学员上教授Gayle Allard关于当代西班牙和欧洲经济结构的课程。这里稍微提一下,大家如果看一下世界地图,西班牙地处亚、非、欧交界处,是非洲和亚洲进入欧洲市场的第一个兵家必争之地,其首都马德里更是因此成为经济、文化、政治活动的交流中心。另外,由于历史和语言的原因,西班牙企业的境外投资多面向拉美。有志开拓欧洲和拉美市场的企业,不妨将社会文化心理与中国社会颇为相近的西班牙作为国际扩张的第一站。
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图片为学员参观目前排名世界第四 的西班牙电信公司(Telefonica),西电未来将把目前在中国网通5%的股份增至9.9% 。
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图片为学员在西班牙第一奢侈品牌Loewe总部的展示门店。
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图片为长江商学院国际金融教授梅建平给IE 的International MBA学生做”Doing Business in China”的讲座。

Rafael Pampillon: 网状区域合作有利于中、亚经济未来

教授Rafael Pampillon上海证券报撰文分析中国经济发展给亚洲经济带来的影响。点击查看文章网状区域合作有利于中、亚经济未来“ (Regional collaboration creates goodness for future of China and Asia)
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全文如下:
中国,亚洲的巨人。高速发展的中国大陆,仿佛是一块磁铁源源不断地吸引着境外投资。
中国经济的崛起是21世纪全球最为引人注目的事件之一。经济蓬勃发展的背后,以下因素不可忽视:一是中国拥有13.5亿的强大人口优势,二是中国居民的高额存款率。随着其对外开放步伐加大,可以想象,未来中国居民所具备的消费潜力必将极大地改变世界经济地图。
众所周知,过去30年中国经济以平均每年GDP超过10%的速度增长。2007年GDP的增长速度达到11.4%,基本符合年初12%的预期——当时这个数据也是在预防经济过热的相关政策出台之后作出的预测。这个由中国国家统计局对外宣布的数据表明,中国这位亚洲巨人正在其第5个五年计划继续向着保持两位数增长的目标迈进,仅仅一步之遥于当今世界第三大经济强国德国。
目前,全球日益增长的食物需求、气候变化,以及将农作物转化为生产生物燃料的压力进一步促使了世界范围内食品价格的上涨,中国也不例外。一些基本食物,比如猪肉,鸡蛋和食用油价格的上涨,已经促使中国的食品价格创造了历年市场价格的新高。我们知道食品价格在居民消费价格指数(CPI)中具有极为重要的意义,根据最新公布的数据,中国的通胀率已经达到8.5%。
为了给过热的经济降温,中国正在尝试提升银行利率的方法,主要做法有让中央银行给银行系统打分,以及提升银行储备的基尼基数。就目前看来,这是一个致力于控制钱币和信用形势的温和举措。
中国经济在其2001年加入世贸组织后进一步得到了长足发展。与此同时,这种高速增长的态势也使泰国、马来西亚、新加坡、菲律宾、印度尼西亚、韩国等邻国一度视中国为潜在威胁。对于这些邻国来说,如果中国过去30年的经济发展已使其成为国际市场上一个强大的竞争对手,那么,入世后的中国,以及随之而来的贸易和关税堡垒的解构,则使中国吸引了更多境外投资,这就意味着这些邻国们将失去或许原本应该属于他们的境外投资。
事实是,尽管进入中国的外资大幅增长,之后的形势却并非如这些邻国们原本的想象。2004年,中国替代日本成为世界第三大出口国,仅仅次于美国和德国。2007年,中国的出口超过了美国;预测2008年到2009年,中国将超过传统出口大国德国。
但是外资却不仅在中国获得了大幅增长,东盟ASEAN的十国也经历了跟中国类似的外资增长。这很大程度上受益于同一时期中国经济的高速增长。由于许多在中国生产的产品和零部件,最终都是在泰国、马来西亚、菲律宾、韩国以及中国台湾地区进行组装,整个亚洲区域事实上都分享了由中国这台巨大的经济机器所带来的经济利益。
研究发现,中国加入世贸貌似给亚洲区域经济带来更多复杂性,但结果却是一个效率日益提高的亚洲生产网络。甚至连日本都受益于中国的经济崛起。如果不是中国对高端生产部件和大众消费品的大量需求,日本很难克服其长达15年的经济低迷。印度和许多东南亚国家,尽管出于和日本不同的理由,但结果也都受益于中国经济的崛起。这些国家丰富的自然资源比如橡胶、石油、棕榈油和天然气等,正好可以满足中国日益增长的原材料需求。
中国和其邻国的关系是由一系列复杂的网状般的区域合作协议构成的,目标是创造多边集团,具有代表性的有东盟ASEAN和亚太经济合作组织APEC。对于中国和其邻国来说,非常重要的是维持彼此间相对稳定的关系,同时降低在国际经贸事务上对美国的依赖。
另一方面,中国在亚洲和世界上所扮演的角色重要性正日益提升。可以说,中国经济正成为世界经济格局中新的一极。2007年初,在菲律宾举行的由该区域共16个国家出席的第二届东亚峰会上,菲律宾总统阿罗约曾公开宣称:“我们很骄傲拥有中国这样的老大哥。”中国的经济学家们向来认为:区域间的相互交流和独立是中国经济强劲发展的关键因素,在此基础上,才有整个区域间经济,国与国之间才可保持可持续性和长久发展。毫无疑问,中国和其亚洲合作伙伴成为世界经济楷模的时代正日益临近,这一点可以在中国历年预期的增长率总是被现实中更高的增长率替代得到印证。

New Stars in Finance

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Game for online MBA?

IE Business School Student working on computer

The original of this article was published on June 28 by India Times

With the advent of the Internet and advancements in technology, schools have realised the importance of online education. In order to cater to working professionals, who donâ??t have the time to attend a full-time MBA programme, many schools have started offering online programmes.

Online MBA is an excellent option for working students: you can pursue an MBA and take up specialisations such as finance, marketing, international business, etc.

â??One important benefit and difference between an ordinary MBA and an online MBA is the asynchronous sessions. When you have the time, you follow the forums and appear for the exams. Also, the opportunity to review classes and discussions several times is extremely valuable. This is the only way for many managers to do an MBA, and of course valuable for participants in different time zones. The challenge is to â??virtuallyâ?? put your personality, skills and knowledge, and network across. Also you need more cross-cultural and social skills in order to succeed on the Internet; words are more apparent when written online,â? says Sara Sjogren, a Swedish student pursuing an online MBA at IE Business School.

An online MBA is mostly attractive to people with financial constraints, commitments to work or family, or the lack of access to higher education. The most obvious advantage of an online degree is the flexibility to study and learn whenever you want.

You are not time bound and can fit the online schedules in your working life. â??Again one main benefit and reason for me to choose this programme is flexibility. I work as a manager and am trying to pursue my business ideas as well. I also have domestic responsibilities. So this is the only way I can manage an MBA,â? adds Sjogren.

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