Last week, IE hosted a conference about social networks and it’s impact on brand management. Among the participants were representatives from Facebook, LinkedIn, MySpace, Tuenti. Enrique Dans, professor of IT Management, interviewed them.
Jacques de Larosière, former governor of the Bank of France, former director of the IMF, adviser to BNP Paribas and president of the Strategy Committee of the French Treasury Department, gave the keynote address in the latest edition of the IE Business School Leadership Forum. Larosière is currently President of the Larosière Group , comprised…Details
CFA Institute, the global association for investment professionals that awards the prestigious Chartered Financial Analyst® (CFA) designation, is pleased to announce a CFA Program Partnership with IE Business School in Spain. In 2009, the Financial Times Global MBA Rankings ranked IE Business School 3rd in Europe and 6th in the world. IE Business School has…Details
IE University and Bancaja have signed a collaboration agreement to create the Bancaja Chair in Young Entrepreneurs, aimed at promoting the entrepreneurial mindset among IE University students. The Chair will be headed by Dr. Cristina Cruz, professor of entrepreneurial management and family business at IE and will be officially launched on June 3, 2009 in…Details
We are pleased to invite you to our next Virtual Sessions on Financial Aid where you will be able to get to know more about the IE University as well as a very detailed over view on how you can finance your studies. The next session will take place today at 13.00 Madrid time (GMT+2)…Details
Between the second and third core periods of the International MBA curriculum, students explore – through a series of presentations from outside experts, online simulation, interactive workshops, group work and on-site company visits – the challenges and opportunities of discontinuous change. Topics will vary each year to include climate change, demographic change, nanotechnology, or the…Details
We are pleased to inform you that we shall be hosting sessions on Financial Aid during the months of April, May and June. We understand that undertaking a Master’s degree can be one of the most important decisions of your professional career. We are therefore very happy to offer financial support to help certain students…Details
IE Business School holds the no. 10 position worldwide in executive education programs in the 2009 Financial Times ranking. The FT report, which analyzes the quality of executive education programs around the world, ranked IE no. 4 in open programs. These results further consolidate IE Business School as an international reference in the field of…Details
It is time to recover a strategic view and act differently since the outlook has changed radically in recent months. Therefore, the first consideration would be to move away from old paradigms that almost certainly cannot be applied in today’s world. We need to adapt to the new context and, as human beings, that is never an easy task. With this in mind, I offer the following Decalogue:
– Strategic thought: separate what is urgent from what is important. Many important issues are never approached and give rise to situations that are unsustainable in the long term. Government bodies must be created as true watchtowers to gain a peripheral view and take decisions that anticipate change. In all sincerity, many of today’s difficult situations could have been foreseen some time ago and corrective measures could have been taken, but sometimes you can’t see the wood for the trees.
Accepting these studies as valid, I believe that in order to move forward in the issue of women in business leadership, certain untruths that add confusion to the debate must first of all be clarified.
The first is the search for reasons that justify something which, in my opinion, does not need justifying. Women represent half of the world population and 46% of its workforce. Some of them are competent and others less so, some are more qualified and some less so. Indeed, some of them are not qualified for senior management posts, most probably in the same percentage as men who are not qualified for positions of responsibility. In the globalised and competitive society of the 21st century and in the interests of corporate effectiveness there is no room for maintaining barriers that prevent talented or valuable women from taking up posts in senior management. The barriers we imagine exist, albeit indirectly and subtly, limit, for example, the number of women who sit on boards of directors to only 6% of the top 800 European businesses. Scandinavian countries have the greatest number of women on their boards of directors and the countries in the South of Europe have the lowest number. I hope there are other factors that explain what could otherwise be put down to Swedish women being more talented than their Spanish counterparts.
A joint initiative for research and training for commerce, entrepreneurship and organizational Management IE Business School and Brown University are delighted to announce the formalization of a multifaceted relationship, bringing together one of Europe’s leading business schools and a leading North American research university. Brown and IE share a commitment to academic excellence and to…Details
In times like the present the great temptation is to cut back budgets, and marketing is often the first to suffer. It is vulnerable because of the search for fast results or survival and because it is assumed that reducing marketing efforts does not have any short-term effect. The current climate requires the consideration of a number of priorities to avoid missing out on opportunities or committing irreversible errors and accepting that Lady Luck smiles on the decisive in times of crisis.
VERY INTERESTING ARTICLE BY FINANCIAL TIMES. Call me mad but this crisis is good for China. It is also good for China’s role and responsibilities in the world. Yesterday, we upgraded our gross domestic product forecasts for China for 2009 and 2010; we are now looking for 8.3 and 10.9 per cent, respectively, up from…Details
Fiat Stilo is a multimedia case study that has been designed to show the analysis that should be followed for positioning a new company product. In the case there are two opposing positions: the marketing department point of view and that of the sales department. Before the preparation of the case, the professor divides the…Details