The Other Side | By Felix Valdivieso, Director of Communication, IE Business School Marketing Prof. Martin Boehm is not a market dog himself, but he loves hot dogs. In this video he explains how the market works while enjoying a hot dog in New York. Playing a sort of devil’s advocate, he proposes that we stop…Details
IE Focus | By Enrique Dans, Professor at IE Business School
Google bought Motorola for 12.5 billion dollars, invested in it to make it competitive and then sold it for 2.91 million, keeping its patent portfolio. A tale of success or failure?
Google has sold its Motorola mobile phone business to Lenovo for 2.91 billion dollars, thereby demonstrating that hardware, although it plays a crucial role in strategy development, is seen by the company as being a factor that is somewhere between marginal and accidental.
Google’s acquisition of Motorola was one of the biggest surprises of the summer of 2011. Google paid 12.5 billion for a legendary manufacturer that had come down in the world, but which had a massive portfolio of patents that could be fundamental in navigating the complex scenario of litigations the company was thinking of launching at the time.
Moreover, the acquisition posed a problem. If Google’s strategy with Android was to make itself attractive to all Smartphone producers, how would said producers feel about the fact that the company that was selling them something as vital as an operating system would also be competing against them through its own newly acquired handset manufacturer? Becoming a mobile phone manufacturer was a dangerously incoherent move by Google.Details
University is about academics, studying, reading, writing… but can it be fun at the same time? Check out the Student Life blog from IE University. You will quickly see that there is so much more out there than just the classroom. Besides, being able to reach out to more than 80 nationalities studying on campus…Details
Knowing IE Business School, you realize quickly that you will study in a truly diverse environment. With 80% of international students with 55 different nationalities in the classroom, the IE Master in Management is probably one of the most international programs. But did you know as well that in this year intake you will find…Details
Daniel is studying his BBA Degree at IE University. He holds a passport from Guatemala and this is only one of the 80 different passports you can find at the university. See what he has to tell about entrepreneurial mindset of his classmates, the way of learning in the classroom and the life “off classroom”.
IE Focus | By Antonio Montes, Director of International Development, IE University This year Brazil is facing a much greater challenge than having to organize the World Cup. It also has to lay the foundations that will enable it to really become the world’s fifth greatest economic power. It would appear that all the analysts,…Details
As part of your university experience, you have the chance to join the IE Brown Summer Program at Brown University in Providence (US). Meet Mariana Equiron and Theodora Filip, both studying the Bachelor in Communication, when the talk about their impressions and experiences visiting the Ivy League institution.
Monika Hamori, Professor of Human Resource Management at IE Business School, explains her research findings recently published in a Harvard Business Review article “Who’s Got the Top Jobs,” which she coauthored with IE Business School Professor Rocio Bonet and the Wharton School’s Peter Cappelli. Prof. Hamori’s research focuses on the career paths and career success…Details
A blended program sounds abstract and difficult to catch. MOOCs help to get the idea to study a program mostly online and gain valuable knowledge, industry insights and network through it. But still doubts remain… The following presentation on the IE-SMU MBA, an educational fusion created by IE Business School and Singapore Management University, gives…Details
Four bachelor students of IE University were the only undergraduate students competing against experts with MBAs, PhDs and Master’s degrees. An IE University Team comprising students Stefan Wolf Staertzel, Victor Berthon, Pablo Otero and Carlos Beltrán, won a spot among the top 4 in the regional finals of the prestigious Hult Prize, the planet’s largest…Details
Did Facebook jump the gun by buying Whatsapp? After the biggest purchase to date in the technological market, two IE professors take a look at what led to this decision. In this first video, Professor and Technology Expert Enrique Dans explains the intricacies of Whatsapp and why this purchase was so costly.
Find out more about the IE Labs, Start-Up Lab and Social Impact Lab, IE University’s alternative to traditional internships. Aimed specifically for first and second year students seeking high level internship placements, the IE Labs provide hands-on, internship-like experience on campus, working on projects for leading companies and institutions in a variety of sectors.
Japanese architect Shigeru Ban was awarded the Pritzker Architecture Prize yesterday for his sustainable architecture model and his humanitarian work. The Hyatt Foundation announced this week in Chicago that the 2014 edition of the Pritzker Price would go to Japanese architect Shigeru Ban. The jury for the prize, which is often referred to as the…Details
We recently caught up with International MBA alumni Hide Maekita to learn more about his MBA experience at IE Business School… What’s your story? Who is Hide?I was born in Japan, but spent my early years between my home country, the US and Canada. Before getting my MBA at IE Business School, I spent four…Details